Reach

What does it mean

Reach determines how many people are reached by a certain communication or advertisement. Reach is often used when evaluating the effectiveness of marketing campaigns or advertising.

More info

Reach can be measured based on the number of people who have seen the advertisement or communication, or based on the number of people who actually perceive it or show interest. The extent of reach is important for companies because it allows them to determine how many people are reached by their advertising and marketing campaigns, and thus determine the effectiveness of their investments in marketing.

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