Brand elements

What does it mean

Brand elements are simple, oftentimes subconscious, cues. These elements include visual and verbal components that are used to create a unique visual identification system for a given brand.

More info

Brand elements include, for example, a logo, font, colors, photographs, graphics, and other visual elements, as well as phrases and slogans. These elements are important for creating a strong and recognizable brand. They are used to create a unified and consistent image for a given brand. Brand elements help consumers perceive the brand as unique and distinguishable from the competition.

Latest news

Why in 2026 a nice e-shop is no longer enough and how to optimize design for successful sales

Why in 2026 a nice e-shop is no longer enough and how to optimize design for successful sales

A few years ago, the equation in e-commerce was relatively simple. If you had a visually more attractive e-shop than the competition, you won...
Belda Sport Case Study: Visual Rebranding of a Premium Sports House

Belda Sport Case Study: Visual Rebranding of a Premium Sports House

Belda Sport needed a visual restart that would match their premium high-end positioning and exclusivity. After an audit, we created a new visual...
E-commerce trends for 2026: How to restart the growth of an online store

E-commerce trends for 2026: How to restart the growth of an online store

If you were at the E-commerce Bridge conference in Žilina, you already know what awaits us in e-commerce this year. If you couldn't be there...
Brand audit in 10 steps: Find out why your brand isn't working as it should

Brand audit in 10 steps: Find out why your brand isn't working as it should

Many brands feel like they are doing everything right. They have a nice website, active social media, invest in advertising, and communicate...
AI Trends 2026 and the Transformation of Digital Assistants into Autonomous Shopping Agents

AI Trends 2026 and the Transformation of Digital Assistants into Autonomous Shopping Agents

The biggest change in 2026? AI is shifting from models to systems. From one-time prompts to agents, workflows, and infrastructure that have ...
E-commerce in 4Q 2025: Traffic increased, but orders and revenues declined

E-commerce in 4Q 2025: Traffic increased, but orders and revenues declined

The fourth quarter is traditionally the strongest period of the year for e-commerce. Black Friday, Christmas, sales, and high expectations usually...
CRO in 2026: Why We No Longer Optimize Clicks, but Decisions

CRO in 2026: Why We No Longer Optimize Clicks, but Decisions

Just a few years ago, CRO was mainly about whether the user notices the button, where we move it, and what color we give it. Today, the reality...
GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year

GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year

Even though it may seem that the share of traffic generated by AI assistants is still low, the trend from recent months shows dynamic growth...
Keep moving. Don’t panic.

Keep moving. Don’t panic.

We had one goal in it: Not only to keep up with the pace but to set the pace. To be a partner for our clients in any discussion or challenge...
  • ui42
  • 22.12.2025
  • 3 min read
Premium feed. Premium platform. Maximum impact.

Premium feed. Premium platform. Maximum impact.

The result of the collaboration with Louie.pet, a Czech manufacturer and online seller of premium pet food, was the removal of barriers from...

Contact us

By submitting the form, you give your consent to processing your personal data and electronic communication.
Our agency adheres to the rules and principles of Fair Tender.

 

Thank you for subscribing!
One more step to go. Click on the confirmation link in your email.
Oops! This email is already registered.
Email We already have it in the database, please check your inbox or use a different email.
Oops! This email is incorrect.
Email It doesn't have the correct format.
Oops! Unknown error.
Please, try again later.