Google Analytics
What does it mean
Google Analytics is one of the tools that tracks and records website traffic, which can help map customer experience and identify the causes of undesirable outcomes.
More info
Google Analytics uses code on a website that records visits and user interactions with the website. These data are then processed and displayed in an analytical tool. These data can be used to optimize the website for better usability and to increase conversions. In order to move business forward and understand customer behavior, we must collect, clean, analyze, and then correctly interpret the data.
Latest news
What is B2B and B2C and what is the difference between them?
B2B and B2C are two terms you've definitely come across in e-commerce and online marketing. However, if you still don't know exactly what the...
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24.04.2024
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7 min read
13 Secret Tools for Google Ads Campaign Optimization: How to Achieve Online Dominance?
In the jungle of digital marketing, where a relentless battle for customers takes place, Google Ads is a powerful tool that can help you achieve...
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17.04.2024
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5 min read
How much of the marketing budget to allocate to the brand?
A common question not only from our clients. But to get to the answer, let's summarize what a brand actually is and what are "those other campaigns...
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16.04.2024
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6 min read
What is PPC advertising and what types of campaigns do we know in Google Ads?
PPC advertising is one of the most commonly used tools in online marketing. From the English translation "pay per click", it follows that the...
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15.04.2024
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8 min read
SEO audit reveals weak spots: How to conduct a quality SEO analysis?
SEO audit is a comprehensive document that checks how a website stands in terms of search engine optimization. The compilation of such an audit...
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15.04.2024
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11 min read
The purpose of the usability testing
Usability testing or usability testing is a way to uncover flaws or barriers in your product or service that often prevent your customers from...
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15.04.2024
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4 min read
14 tips that will help you kickstart your online shop
Having your own online shop is an opportunity to realize yourself not only alongside employment, but if your business takes off, even full-time...
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08.04.2024
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6 min read
13 findings on how to improve forms on web pages
Forms on websites and applications are probably the most important UX spot where a visitor turns into a customer. During usability testing we...
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08.04.2024
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8 min read
5 Foundations for Properly Scaling Your E-commerce Business
Successful scaling of your e-commerce business requires more than just increasing investments. By implementing these five fundamental strategies...
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02.04.2024
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9 min read
This year we are celebrating, among other things, the 27th anniversary of AI.
Why AI? If you're our follower, you know that we are pioneers in the field of artificial intelligence in Slovakia. Yes, we have also developed...
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17.03.2024
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5 min read
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