Google Analytics

What does it mean

Google Analytics is one of the tools that tracks and records website traffic, which can help map customer experience and identify the causes of undesirable outcomes. 

More info

Google Analytics uses code on a website that records visits and user interactions with the website. These data are then processed and displayed in an analytical tool. These data can be used to optimize the website for better usability and to increase conversions. In order to move business forward and understand customer behavior, we must collect, clean, analyze, and then correctly interpret the data.

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