Google Analytics

What does it mean

Google Analytics is one of the tools that tracks and records website traffic, which can help map customer experience and identify the causes of undesirable outcomes. 

More info

Google Analytics uses code on a website that records visits and user interactions with the website. These data are then processed and displayed in an analytical tool. These data can be used to optimize the website for better usability and to increase conversions. In order to move business forward and understand customer behavior, we must collect, clean, analyze, and then correctly interpret the data.

Latest news

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Belda Sport Case Study: Visual Rebranding of a Premium Sports House

Belda Sport needed a visual restart that would match their premium high-end positioning and exclusivity. After an audit, we created a new visual...
E-commerce trends for 2026: How to restart the growth of an online store

E-commerce trends for 2026: How to restart the growth of an online store

If you were at the E-commerce Bridge conference in Žilina, you already know what awaits us in e-commerce this year. If you couldn't be there...
Brand audit in 10 steps: Find out why your brand isn't working as it should

Brand audit in 10 steps: Find out why your brand isn't working as it should

Many brands feel like they are doing everything right. They have a nice website, active social media, invest in advertising, and communicate...
AI Trends 2026 and the Transformation of Digital Assistants into Autonomous Shopping Agents

AI Trends 2026 and the Transformation of Digital Assistants into Autonomous Shopping Agents

The biggest change in 2026? AI is shifting from models to systems. From one-time prompts to agents, workflows, and infrastructure that have ...
E-commerce in 4Q 2025: Traffic increased, but orders and revenues declined

E-commerce in 4Q 2025: Traffic increased, but orders and revenues declined

The fourth quarter is traditionally the strongest period of the year for e-commerce. Black Friday, Christmas, sales, and high expectations usually...
CRO in 2026: Why We No Longer Optimize Clicks, but Decisions

CRO in 2026: Why We No Longer Optimize Clicks, but Decisions

Just a few years ago, CRO was mainly about whether the user notices the button, where we move it, and what color we give it. Today, the reality...
GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year

GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year

Even though it may seem that the share of traffic generated by AI assistants is still low, the trend from recent months shows dynamic growth...
Keep moving. Don’t panic.

Keep moving. Don’t panic.

We had one goal in it: Not only to keep up with the pace but to set the pace. To be a partner for our clients in any discussion or challenge...
  • ui42
  • 22.12.2025
  • 3 min read
Premium feed. Premium platform. Maximum impact.

Premium feed. Premium platform. Maximum impact.

The result of the collaboration with Louie.pet, a Czech manufacturer and online seller of premium pet food, was the removal of barriers from...
Black Friday 2025 in numbers: The eCommerce market reports a year-on-year decline of 10%, but it is far from a black scenario.

Black Friday 2025 in numbers: The eCommerce market reports a year-on-year decline of 10%, but it is far from a black scenario.

Black Friday Week (24.11. – 30.11.) is behind us and the numbers show a clear trend: the overall market declined by 10% year-on-year, while ...

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