Brand awareness

What does it mean

Brand awareness is a vital part of any growing company or individual. This term describes the degree to which people are familiar with a given brand, its products, or services.

More info

Brand awareness includes not only knowledge of the brand, but also the associations that people have with the brand and its products. Increasing brand awareness is important for the success of the brand, as it helps to increase trust and customer loyalty, and also helps in the fight against competition. Companies can increase awareness of their brand through various marketing activities, such as advertising campaigns, social networks, PR activities, and others.

Latest news

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Belda Sport Case Study: Visual Rebranding of a Premium Sports House

Belda Sport Case Study: Visual Rebranding of a Premium Sports House

Belda Sport needed a visual restart that would match their premium high-end positioning and exclusivity. After an audit, we created a new visual...
E-commerce trends for 2026: How to restart the growth of an online store

E-commerce trends for 2026: How to restart the growth of an online store

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AI Trends 2026 and the Transformation of Digital Assistants into Autonomous Shopping Agents

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CRO in 2026: Why We No Longer Optimize Clicks, but Decisions

CRO in 2026: Why We No Longer Optimize Clicks, but Decisions

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GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year

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Even though it may seem that the share of traffic generated by AI assistants is still low, the trend from recent months shows dynamic growth...
Keep moving. Don’t panic.

Keep moving. Don’t panic.

We had one goal in it: Not only to keep up with the pace but to set the pace. To be a partner for our clients in any discussion or challenge...
  • ui42
  • 22.12.2025
  • 3 min read
Premium feed. Premium platform. Maximum impact.

Premium feed. Premium platform. Maximum impact.

The result of the collaboration with Louie.pet, a Czech manufacturer and online seller of premium pet food, was the removal of barriers from...

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