What does it mean

A micro-conversion is a small step in the purchasing process or customer decision-making. It is an action that a customer takes on your website or application that indicates they are moving closer to a commitment decision, such as committing to order a product, signing up for a newsletter, or downloading an application.

More info

Micro-conversions are important because they show how customers evolve over time and how their interests and preferences develop. They can also be used to measure the success of various marketing activities and strategies, such as email marketing, social media advertising, or pay-per-click advertising. Micro-conversions are also useful in creating a functioning comprehensive e-commerce ecosystem, because they allow you to track and analyze customer behavior and find ways to improve their experience with your website or application.

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