PPC optimization: clicks to conversions, business growth.

Satur Case Study PPC optimization: clicks to conversions, business growth.


The main requirement from the client was the setup and optimization of performance marketing campaigns. As part of the collaboration, knowledge transfer to the internal marketing team and sharing of tips for managing marketing campaigns to achieve the expected goals were also included. To ensure everything ran smoothly, we also supervised the fulfillment of the defined KPIs (Key Performance Indicators).

Results of collaboration and numbers

Q1/2022 vs. Q1/2023

+ 62 %


+ 180 %

conversion value

+ 66 %


- 36 %


Key milestones of collaboration

Google Ads audit

We conducted an initial analysis of the Google platform settings and existing campaigns. It helped us gain an overview of the effectiveness and performance of advertising campaigns, identify areas for improvement, and propose optimization measures.

XML feeds

To begin with, we created eight types of XML feeds, which the client promptly incorporated into campaign launches. Thanks to generous data support and efficient collaboration, we also managed to handle campaign settings that involve frequent changes, such as sold-out or poorly performing terms and entire accommodation facilities.

Efficient PPC advertising automation

To streamline the entire process of setting up and managing PPC campaigns, we opted for partial automation - the PPC Bee tool, which saved us hours of tedious work. Gradually, we succeeded in incorporating automated creation of various campaign types that could respond to the mentioned changes in real-time.

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