This book will explain everything you need to know about a functioning e-shop. Complex technologies are explained simply and clearly, so that everyone can understand them.

It contains over 250 screenshots with examples from Slovak e-shops, more than 100 links to useful online tools, and several practical appendices. It covers a whole range of topics that are important for an e-shop in today's world: online marketing, e-commerce CMS, UX, logistics, finance, automation as well as security.


Martin Krupa summarized his knowledge and especially experience from over 20 years of practice in the design, production, operation, growth, and export of online stores. He is the founder of the web agency ui42, the portal, the editorial system BUXUS, and the Slovak UX Association.

You can buy the E-Book at:

I'm sorry, but you haven't provided any text to translate. Please provide the Slovak text you would like translated into English.

2x book of the week on Martinus


Reader Ratings

You have provided a placeholder "#34" which does not contain any actual Slovak text or HTML tags to translate. If you provide a specific text in Slovak, I can then translate it into English for you.

In the overall rating of Martinus

I'm sorry, but you haven't provided any text to translate. Please provide the Slovak text you would like translated into English, and I'll be happy to help.

Current reprint of the book


Number of copies printed

What do readers say about her?

Great book for anyone who is starting with an e-shop or is just planning to. I recommend it, it's packed with know-how from online marketing and explains things from ecommerce and online marketing in simple language and nicely illustrates on examples.


The book supports entrepreneurship, which pleases me greatly. That's why I highly recommend it not only to budding entrepreneurs but also to students. For IT professionals, the book provides a useful insight into the business aspects of online commerce, and for managers, into technological matters. Although some parts may seem perhaps too trivial, the reality is that the devil is in the details. And the book is excellent in that regard.

prof. Ing. Mária Bieliková, PhD.

Dean of the Faculty of Informatics and Information Technologies STU

Perfectly written book, where all the important information is mentioned from the design of the eshop, its realization, through online marketing to tips, thanks to which the eshop can reach a higher level or expand abroad. Each chapter features a real-life example + a bunch of links to specific tools. The book is suitable for novices as well as for seasoned veterans. I recommend it to anyone who:

- would like to own an eshop or already has one, and wants to take it to the next level

- works in an online agency

Daniel Hrotek

Martin's book is the most comprehensive collection of information on the possibilities of e-commerce in Slovakia. It is an excellent guide and checklist for building a successful e-commerce site. Many will certainly be surprised by its expertise, and I really like that the individual areas are discussed in quite some depth. I often come into contact with people who ask me for a quality source of information in the field of e-commerce, so I have finally found it.

Dalibor Cicman

CEO Gymbeam

Free consultation

What do you need help with?

Select all options that apply to you

Is there anything else you need help with?

Choose another topic

Zanechajte nám na vás kontakt

The form has been sent successfully.