Case Study Prvá stavebná sporiteľňa • ui42.com

The main mission of Prvá stavebná sporiteľňa, the leader among building savings banks in the Slovak market, is to help clients with financing their housing. Although PSS, Prvá stavebná sporiteľňa, is not a traditional commercial bank with conventional products such as accounts, it currently has over 2.5 million satisfied customers and more than 5 million closed contracts. For 30 years, Prvá stavebná sporiteľňa has rightfully been considered an established and stable player in the field of financial services.

In the case of Prvá Stavebná Sporiteľňa, we can talk about renewed cooperation. Ui42 was precisely at the forefront twenty years ago during the early steps of Prvá Stavebná Sporiteľňa in the online scene. The market situation, innovations, and current trends are the reasons why Prvá Stavebná Sporiteľňa has decided to completely rebrand. The company's vision is to establish itself as an expert in the market, offering advantageous financing for purchases, construction, renovation, or home furnishings.

The goal was to design, create, implement, and subsequently operate a new website for the First Construction Savings Bank. With an emphasis on ensuring that it fits seamlessly into the overall brand repositioning, both in terms of design and quality. The initial target was to achieve specific KPIs that were set at the beginning of the collaboration with the client.

The main requirement was for a complete website overhaul. Emphasis was placed on its usability and purpose. In order for the new website to reflect the needs of both current and new clients, the following steps needed to be taken:

analysis of the current state of the website and customer needs using qualitative research methods
defining the target group
complete design of the information architecture of the website
design proposal based on UX outputs of the target group
new website development
connection of the website with internal PSS systems
code quality control
setting the highest website security, with repeated verification using the OWASP test of an independent guarantor
ensuring complete service and website operation
automated and selenium tests

Key milestones of collaboration

Defining goals

During repeated meetings, we thoroughly discussed the requirements for ui42 with the clients and defined the goals we want to achieve. Understanding the products and the comprehensive direction of the First Construction Savings Bank played a significant role.

Market research

Thanks to the client's willingness to openly share the challenges and problems currently faced by the banking sector, we gathered valuable information and insights.

User testing

Professional-level UX testing provided verification and confrontation of client expectations. And, of course, a solid foundation for designing the new website.

In a professional testing laboratory, we obtained valuable feedback from a selected sample of users. Through moderated task completion, they clearly indicated areas where elements, formulations, or other details of the website need to be changed to ensure the new web design is free from unnecessary obstacles and problematic areas where users hesitate on how to proceed further.

Such testing can reveal the vast majority of errors on the website and thus reduce the bounce rate, incomplete forms, or, for example, products left in the shopping cart without completing the purchase process. At the same time, in the case of complex projects such as the new website for Prvá slovenská sporiteľňa, it guarantees that the website visitor will find the desired information and smoothly navigate through the entire website until they perform the desired conversion.

Development and fine-tuning of details

The client's constructive feedback on the design of the new website and their assistance in testing the CMS were significant contributions. Setting requirements for our developers and their subsequent implementation contributed to the goal of delivering top-notch output not only on the frontend but also on the backend of the website.

Quality project management on both sides

A major advantage was the exceptionally fast responses and prompt communication from Prvá stavebná sporiteľňa regarding any request throughout the collaboration.

Qualitative UX research
UX design
Programming in HTML/CSS
WordPress Development
Hosting
Support for the new website
SEO - optimization for search engines
Copywriting

We wanted to showcase the changes in PSS not only through cosmetic adjustments or a website redesign. We wanted to have full control over the new website strategically and utilize it as a fully functional and measurable business channel. We are pleased that we have selected a company through the selection process that has helped us with this challenging task. We are excited about the new website and look forward to continuing our collaboration with ui42.