Branding - visual identity
Visual identity is more than a logo.
It is a system that gives a brand a face, voice, and emotion.
The purpose of visual identity is to give the brand a clear face, tone, and reason why people will remember it.
Strong branding differentiates from the competition, shapes the perception of the brand both externally and internally, and creates an emotion that lasts.
It's not just about aesthetics – it's about a system that unifies communication, strengthens credibility, and supports long-term growth.
Good branding is not about pretty graphics.
Good branding is not about pretty graphics. It's about how the brand feels, looks, and communicates.
It helps to differentiate, evoke the right emotion, and unify communication both externally and internally.
A strong visual identity strengthens trust, simplifies customer decision-making, and supports brand growth in the long term.
The output you will receive from us
- Logo creation and its variants
- Color palette
- Typography
- Graphic elements (patterns, icons, illustrations)
- Moodboard and visual direction
- Application examples (social media, business cards, web, merch…)
- Comprehensive brand manual (PDF / Figma)
How do we work?
Kick-off & briefing
The developed output is only as good as how deeply we can perceive and understand your brand, your product, values, and goals. This is precisely the purpose of an in-depth interview and the overall collection of materials.
Koncept
We will propose a concept for you, in which we will present how we have approached your assignment and how we propose to work further with your brand.
Feedback and iteration
Every project is unique, and each client has their own perception of how they want to capture their brand. Therefore, we will listen to your expectations and iterate with you until we find the ideal solution that combines our creative design with your DNA.
Final and implementation into practice
Presentation of the completed visual identity and then we will train your team before the actual implementation of the changes that concern them.
Contact us
Do you want your brand to be unique?
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Michaela Recht
Sales Executive
I specialize in:
- UX/CX
- Marketing
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Samuel Štassel
Sales Executive
I specialize in:
- Development
- AI
Our agency adheres to the rules and principles of Fair Tender.
Frequently Asked Questions (FAQ)
Whether you are at the starting line and facing creating a logo from scratch, or your established company needs a comprehensive rebranding, we are here for you. A new identity is needed if your current visual language no longer reflects your values, has lost its breath compared to the competition, or you plan to expand into new markets.
Brand manual is a document that defines the rules of your visual identity. It contains guidelines for the use of logos, typography, and colors. It ensures that every subsequent graphic output – from business cards to websites – will be professional and unified, saving you time and graphic costs.
Logo Design with us is not just about drawing a symbol. It is a strategic process resulting in a responsive logotype (multiple variants for web, print, and social media), defined color scheme, and usage guidelines to ensure the brand appears consistent.
In addition to final exports, we can also prepare templates for you in tools like Figma or Canva. This way, your team will be able to independently create social media posts or presentations without needing a graphic designer for every little detail.
The logo is just one, albeit important, element. Visual identity is a complex system that includes colors, fonts, photo styles, and graphic elements. It is the way your brand "speaks" through imagery. A standalone logo without identity often fades away in the competitive struggle.
