Your customers
are no longer only asking Google.

Be with the customer when they decide

GPT Ads are not just another banner. They allow the brand to enter the conversation at the moment when the customer is actively looking for a solution, comparing options, or deciding. The advertisement is clearly marked as sponsored content and separated from the ChatGPT response.

• Discovery: "What options do I have?"
• Comparison: "Which solution is better for me?"
• Decision: "Where should I buy it?"

Your brand can be with the customer at all three moments.

Why include ChatGPT Ads in the marketing mix?

Google and Meta won't disappear. However, a new space has emerged where people actively seek solutions and make decisions. GPT Ads allow you to expand your marketing mix with a new source of demand and start collecting data before the competition.

• New source of demand
• Context instead of just keywords
• Customer at the decision-making moment
• New audience
• New data
• First-mover advantage

How does advertising in ChatGPT work?

It is not a paid ChatGPT response. Ads are clearly marked as Sponsored and separated from the organic AI response. The advertiser does not buy a ChatGPT response or recommendation – they buy advertising space relevant to the context of the user's conversation.

• 1. User asks a question
• 2. ChatGPT understands the context and intent
• 3. ChatGPT displays the response
• 4. Relevant Sponsored content is displayed
• 5. User continues to the advertiser's website

GPT Ads are not just a branding experiment

GPT Ads are gradually turning into a new performance channel. CPC bidding, Ads Manager, and performance measurement options allow us to approach the campaign in the same way we are used to in performance marketing – through data, testing, and optimization.

• CPC bidding
• Performance measurement
• Campaign testing
• Optimization
• Data evaluation
• Scaling

We monitor performance. We test. We optimize. We scale what works.

You ask about the result. We solve the rest.

We do not perceive GPT Ads as an isolated advertising channel. We will look at your entire marketing mix, evaluate the potential of ChatGPT Ads for your business, and take care of everything from strategy and setup to measurement, optimization, and further scaling.

• Strategy
• Campaign setup
• Targeting
• Creativity
• Tracking
• Optimization
• Google Ads & Meta Ads
• SEO & GEO