Stop guessing. Start asking the right people.
Customer research is the cheapest way to avoid an expensive mistake. We help you understand why your customers do what they do — and what will convince them to act differently.
More than 200+ researches conducted for brands
Stakeholders agree when they have data. We will provide you with data from customers.
You remove the barriers that prevent customers from completing a purchase.
You only build what has a proven impact on the brand.
Moderated discussion with 6–8 participants from the target group. Group dynamics reveal how people react to the opinions of others, where they agree, and where their attitudes diverge. Ideal for testing concepts, advertising messages, new branding, or product names.
Hodinový štruktúrovaný rozhovor 1:1 s reprezentantom vašej cieľovej skupiny. Zistíme, ako vaši zákazníci uvažujú, čo ich frustruje, čo zvažujú pred nákupom a aké alternatívy poznajú. Pre citlivé témy (financie, zdravie, B2B rozhodnutia) je to najspoľahlivejšia metóda.
A facilitated workshop where, together with your team (product, marketing, management, sometimes even customers), we generate, sort, and prioritize solutions to a specific problem. We use proven techniques such as Design Sprint, Crazy 8's, How Might We, Impact/Effort matrix. You leave with a developed concept and alignment across stakeholders.
Real users perform typical tasks on your website, in the app, or prototype. We observe, record the screen, and monitor where they hesitate, where they click incorrectly, and where they give up. The output is a list of specific issues, ranked by severity, and suggestions on how to fix them.
Quantitative research on a representative sample of your customers or the broader population. We will verify whether the findings from the interviews are valid for the entire market, measure satisfaction (NPS, CSAT), segment the customer base, or compare attitudes before/after the campaign.
Analysts, CX consultants, or researchers use quantitative and qualitative research methods, conduct interviews, collect data, analyze questionnaires and other 1st party data, or test the usability of existing solutions and touchpoints.
The goal of this phase is to understand the background, goals, motivations, challenges, as well as the weaknesses that users encounter. In this phase, we often find many problem areas, which we then prioritize.
Phase 2: Hypotheses and Ideas: all the collected data from various areas will subsequently show us the path we should take in solving the problem. From the abundance of data, numerous ideas and hypotheses can arise, which need to be evaluated, compared, and prioritized. In our multidisciplinary team, we bring innovative and user-focused concepts (MVP or PoC) even in collaboration with the client. UX specialists create and explore a wide range of ideas and potential solutions from insights gained through observation.
Phase 3: Prototyping allows designers and UX / CX specialists to easily and quickly verify the clarity and usability of concepts, and to identify potential design issues early on, thus avoiding unnecessary cost increases. In this phase, we can design the scope of solutions in the MVP, define the ideal state, and verify whether customers understand the idea as we expect.
Prototyping is not mandatory, but it is certainly recommended, especially when facing major changes or challenges.
A prototype can take various forms, but we most often use clickable prototypes that realistically mimic the final output, giving the user a real sense of using the service during prototype testing.
Phase 4: Validation or Testing of the proposed solution. Researchers test solutions according to a prepared scenario with real people. Testing can be conducted in various ways and depends on the specific goal or output being tested. The aim of this phase is to identify shortcomings and provide information on possible improvements that will ultimately ensure a better user experience.
Testing, whether of a prototype or another form of output, ensures the effective detection of hidden problems.
It depends on the type of research and the goal you want to achieve.
Typically:
The goal is not to have as many responses as possible, but to correctly understand customer behavior and make decisions based on data, not estimates.
The price depends on the scope, methodology, and number of respondents.
Indicative range:
The goal is not to "do research," but to prevent costly mistakes – such as a bad product, a non-functional website, or an ineffective campaign.
We can estimate the exact price after a short (30 min) conversation.
The duration of the research depends on its scope and the chosen methodology.
Typical scenarios:
Even short research can reveal critical issues that have an immediate impact on conversions or the product.
Yes. We provide complete recruiting according to your target group.
We use:
Thanks to this, we can work with relevant respondents, not a random sample, which significantly increases the quality of the outputs.
Yes - and we actively recommend it.
Direct observation of interviews or testing allows you to:
For many companies, this is the biggest aha moment of the entire research.
Yes, we conduct research outside of Slovakia as well.
We typically cover:
We handle other languages and markets through a verified partner network, which allows us to conduct research even when expanding into new markets.
Research focused on verifying the usability of prototypes of new electronic chip-based citizen ID cards using NFC technology.
The project aimed to simplify the process of creating a new campaign, with the expectation of reducing support inquiries to the platform and increasing the overall number of campaigns.
The result of the usability testing and applied recommendations was a new Generali calculator for mandatory statutory insurance, which achieves distinctly positive results.
Do not let a poorly designed website stand in the way of your business success.
Contact us
Michaela Recht
Sales Executive
I specialize in:
Samuel Štassel
Sales Executive
I specialize in:
At ui42, we combine creativity, technology, and marketing into one team.
We build brands and visual identities, create websites and e-shops, design UX and CRO, produce video and creativity, and subsequently deliver results through performance marketing.
Thanks to this, you gain a partner who can cover the entire digital ecosystem of your business – from the first contact with the brand to conversion.
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