Feedo Case Study Feedo's speed skyrocketed by 45%, propelling it to new heights.
Did you know that the loading speed of a website can have a significant impact on the conversion rate? If your website or e-commerce store is slow, visitors may leave before all the important elements are displayed. Don't lose potential customers just because of this issue, and speed up your website. Find out how to do it in our case study.
Key cooperation milestones
Cooperation
Feedo approached us with a request to improve the quality of the e-shop and take it to a new level. The reason for this was higher demands for system flexibility and a faster e-shop. In addition to the technical dimension, the client was dealing with a rebrand and possible expansion to foreign markets in the foreseeable future. We moved the Feedo website to the flexible BUXUS CMS and created a user-friendly environment for the e-shop customers, while optimizing the entire project for search engines.
Key cooperation milestones
Scope of cooperation
- 07/2021 - initial e-commerce and UX audit and specification
- Graphic work
- Frontend programming (HTML)
- Backend programming
- Audit and set up site speeds
- Advanced infrastructure
- SEO audit and SEO measures related to the migration of the e-shop platform
- 03/2022 - e-shop migration itself
- Ongoing testing at various stages of project development
Main areas of cooperation
Results of our cooperation
Comparison of numbers before and after e-shop migration, deployment of new design and website optimization yielded great results
+ 45 %
faster web loading (2.7 s)
+ 72 %
faster average server response (0.20 s)
- 66 %
lower exit rate from the site
+ 5,2 %
higher conversion rate
+ 4,2 %
higher average order value
How did we do it?
Bringing the Feedo website up to speed required the right combination of frontend and backend enhancements, led by a new content management system - CMS BUXUS. Using a design with elements that deliver a better user experience, the secondary goals of our assignment - a higher conversion rate as well as higher order value - were also evident. In addition, Feedo is ready to expand into new markets thanks to its flexible content management system.
Which steps were key to achieving faster site speed?
- varnish, CDN and other technologies on the backend and frontend.
- Advanced intelligent cache invalidation
- splitting JS into smaller parts based on usage
- lazy image loading
- SOLR for faceted search
- varnish, CDN and other technologies on the backend and frontend.
- Advanced intelligent cache invalidation
- splitting JS into smaller parts based on usage
- lazy image loading
- SOLR for faceted search
How does Feedo evaluate our cooperation?
We would like to thank our colleagues from ui42, who managed the migration to the new Feedo website perfectly, not only from the technical SEO point of view. Lazy load, next gen image loading, deleting old code and perfectly handled URL migration are just a sliver that are mainly reflected in improved conversion rates and thanks to which we have been hearing praise from our colleagues and customers since the launch of the new site.
Contact us
Would you like to have a fast and reliable e-shop?
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Andrej Kajan
CEO
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Petra Klemová
Sales & Marketing Specialist
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Radka Páleš
Helpdesk
