PPC Ads
Do you want to know how to earn more through PPC campaigns?
PPC campaigns are one of the fastest ways to acquire customers and increase revenue. At ui42, we manage them based on data and optimize every detail for maximum performance.
We use our own AI agent, which continuously monitors the campaigns and alerts us to problems and opportunities in real-time.
We are a Google Premier Partner!
We belong to the top 3% of companies that participate in the Google Partners program in Slovakia. It is proof of our expertise in Google Ads, a guarantee of quality and professional approach. Our team of experienced specialists will help you with the setup, optimization, and management of your Google Ads campaigns. Working with a Google Premier Partner ensures that your campaigns are in the best hands.
+221% increase in e-shop turnover
For the Dučplant e-shop, we set up a marketing strategy based on data and seasonality. PPC campaigns in Google Ads and Meta Ads captured demand during the season, and email marketing helped convert customers into repeat purchases.
The result was a 221% year-on-year revenue growth with a cost-to-revenue ratio of 11.9%.
ui42 partner for digital success
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100 +
Expansion abroad
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200 +
PPC projects
Unlock the potential of your business with advertising on Google. Are you looking for an effective way to reach new customers and increase sales? Advertising on Google is the best path to success. With us, you can be sure that your ads will be visible to a relevant audience and bring you the desired results.
Targeted advertising where your customers are every day. We leverage the power of Meta Ads, advertising on Facebook and Instagram, for sales, brand building, and remarketing. We optimize campaigns for maximum results – from creativity to conversion.
Read more about Facebook Lead Ads.
Bing Ads
Acquire new customers beyond Google. Bing Ads, advertising on Microsoft and Yahoo search engines, reaches millions of users daily – especially decision-makers, managers, and customers from the corporate and B2B segment, where competition is lower and returns are often higher.
Advertising that doesn't interrupt, but entertains. TikTok Ads combines performance with creativity and reaches a generation that doesn't click on banners but follows trends. We leverage the power of the algorithm, native formats, and our own video production.
With In-Feed Ads, TopView Ads, and Brand Takeover, which hit immediately upon opening the app, Spark Ads, and many other ad formats, we ensure that your target audience will definitely notice you.
Other advertising networks
Do you operate or are you considering entering a specific market in selected countries where other advertising networks have a strong presence? Are you targeting highly specific audiences and topics such as civil servants, home furnishing, etc.? Has your product been rejected by a particular ad network because of advertising policies, even though it is properly registered for sale? Try sklik, bing advertising, etarget, glami, favi and more.
Web Analytics
To accurately assess the effectiveness of marketing campaigns, it is necessary to set up regular measurement and evaluation of goals, including the attribution of the share of each channel that contributed to the conversion in the user's path to it. The latter is becoming longer and more complex, with an increasing number of touchpoints and micro-conversions that gradually motivate him or her to meet the goal.
What are the benefits of PPC advertising from ui42?
AI Agent for your campaigns
We use our own AI agent, which continuously monitors campaigns, analyzes data, and alerts us to deviations or opportunities. Therefore, we respond faster, make more accurate decisions, and get more out of your campaigns than an agency without AI.
Strategic targeting
At ui42, we don't just target based on basic parameters, but we work with data, user behavior, and business goals. Thanks to this, we reach an audience with real potential to convert, maximizing the efficiency of your budget.
Quick results with an emphasis on performance
We don't just focus on traffic, but on real results - conversions and revenue. We set up PPC campaigns to start attracting visitors and generating potential customers almost immediately.
Real-time Optimization with AI
We continuously optimize campaigns based on data and performance. Thanks to the AI agent, we can detect deviations and respond immediately, ensuring stable performance and a competitive advantage.
Scaling and expansion
We help you grow across channels and global markets. We design campaigns to be ready for scaling and to support your growth without unnecessary limits.
Measurable Results
We provide detailed information about campaign performance – from clicks and impressions to conversions or CPA. All in clear reports, complemented by explanations from our specialists and action steps that will take your business to a new level.
Effective budget management
We manage the budget with an emphasis on return. We optimize investments so that every euro delivers the highest possible performance and supports your business goals.
Our successful PPC projects
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Results:-
Revenue +65% YoY
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transactions +69% YoY
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Countries 20+
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Language versions 15
Performance marathon across 20+ countries
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Revenue +65% YoY
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transactions +69% YoY
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Countries 20+
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Language versions 15
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Results:-
Turnover (YoY) + 72 %
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PL customers (YoY) + 118 %
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Turnover from Google Ads (YoY) +57 %
International growth for Demänová resort
How to expand a premium resort into foreign markets without lowering prices? Thanks to performance expansion into Poland and Hungary, Demänová Resort significantly increased occupancy and revenue, with Polish and Hungarian guests now making up more than a quarter of the entire clientele.
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Turnover (YoY) + 72 %
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PL customers (YoY) + 118 %
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Turnover from Google Ads (YoY) +57 %
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Results:-
Revenue from Google Ads +424% (YoY)
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Revenue from organic search +123% YoY
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Total revenue +260% YoY
ONE-STOP-SHOP as a tool for scaling business for Kompava
Thanks to the ONE-STOP-SHOP approach of ui42, AI localization, and performance marketing, Kompava transformed a stagnant entry into Poland into a rocket-like growth, achieving more than a 420% increase in turnover.
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Revenue from Google Ads +424% (YoY)
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Revenue from organic search +123% YoY
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Total revenue +260% YoY
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- Analyzes data in the entire context
- Protects business from errors
- Challenges decisions
- Provides opposition in strategies
- Proactively and autonomously suggests changes
Contact us
Do you need help with PPC Ads?
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Michaela Recht
Sales Team lead
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Samuel Štassel
Sales Executive
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Martin Papp
Sales Executive
PPC advertising is one of the most commonly used tools of online marketing. It's short for "pay-per-click", which means that the advertiser pays only at the moment when a user clicks on the advertisement. PPC campaigns have various formats that you can customize according to your needs. The most famous advertising network for this type of advertising is Google Ads.
Performance marketing requires specialized knowledge and experience because each marketing channel has its own rules and best practices. In an online marketing agency such as ui42, you will find experts with the necessary knowledge and experience in the field of digital marketing. We provide a variety of marketing services and consulting, including advertising campaign planning and management, campaign performance measurement and analysis, and much more.
Let us help you!
FAQ
ui42 manages campaigns that have a direct impact on revenue - bringing clients more than €400 million in turnover annually through PPC campaigns.
Specific results from projects:
- +65% revenue and +69% transactions during the Black Friday campaign for Be Lenka while maintaining a 10% PNO
- +424% turnover from Google Ads during the expansion of Kompava into the Polish market
- +221% total turnover for the Dučplant e-shop thanks to the integration of PPC, email, and content
- +17% increase in margin for Vaša Lekáreň even without purchase tracking
The result is not just clicks or impressions, but real growth in turnover and profitability.
At ui42, we optimize PPC campaigns based on data, not estimates. We focus on the entire funnel - from acquisition to conversion and repeat purchase.
We help identify inefficient spending, optimize campaigns according to the actual performance of products, and connect data across channels. We involve our AI agent in the entire process, who continuously monitors and analyzes data to ensure maximum performance. The result is a higher return on investment and better-utilized budget.
At ui42, we don't just optimize campaigns for the number of orders, but for real business benefits. This means we work with margins, prices, customer behavior, and data from multiple systems.
In practice, this means:
- Redirecting the budget to products that earn the most
- Reducing inefficient spending without a drop in performance
- Scaling campaigns with an emphasis on profit, not just revenue
In the Vaša Lekáreň project, it was possible to increase the margin by almost +17% with stable turnover, which is proof that properly managed performance marketing can improve the real result of a company, not just marketing metrics.
AI Agent by ui42 continuously monitors campaigns, analyzes data, and alerts to deviations or new opportunities before they affect results.
It connects data from Google Ads, Meta Ads, analytics, and internal systems such as CRM, ERP, CMS, and helps make faster and more accurate decisions. Thanks to this, we can optimize campaigns in real-time and increase their performance.
A PPC agency like ui42 does not approach campaigns in isolation, but in the context of the entire business. It's not just about "clicking ads," but about connecting all channels, data, and user experience into one functional system that delivers results.
In practice, this means that if PPC campaigns do not perform due to a weak website, unrefined UX, or low conversion rates, we first address these barriers - for example, through CRO optimization, website adjustments, or content strategy. PPC does not stand alone but functions as part of the entire performance ecosystem.
A freelancer, in most cases, focuses primarily on campaign management. However, ui42 continuously optimizes them based on data, user behavior, and business goals - even using its own AI agent, which continuously monitors performance in real-time 24/7, connects data from advertising, analytical, and even your internal systems, and identifies problems and suggests improvements.
The result is marketing that is not only functional but also scalable in the long term and directly linked to the growth of your business.
When choosing a PPC agency, you should definitely consider its experience, successful projects, portfolio, communication style, and ultimately the cost of services.
