UX Audits | Comprehensive CRO | AB Testing
What situation are you in?
→ I have traffic, but weak sales.
→ I pay for advertising, but the conversion rate is stagnating.
→ I want to grow without increasing the acquisition budget.
→ I need data-driven decisions, not feelings.
Our approach at ui42 covers all important aspects of your website and digital properties. We identify the biggest opportunities for growth and turn them into measurable results. We optimize everything that affects your visitors' behavior to maximize potential and achieve specific goals.
Our comprehensive CRO process takes place in several steps:
SCHEDULE A CONSULTATIONWe start with a comprehensive analysis of quantitative data from your website or e-shop (analytical tools, site metrics, heatmaps, session recordings, surveys). Our goal is to identify the exact points where users leave or encounter obstacles. We uncover hidden weaknesses and propose optimization opportunities.
We conduct UX audits and use best practices to gain a deeper understanding of user behavior. Our multi-disciplinary team of experts is involved in the process - Web and Data Analyst, UX Designer, Researcher, E-commerce Consultant, Senior Developer, Copywriter, and Customer Experience Specialist - and together we create hypotheses based on our know-how.
To get a complete picture, we supplement data from usability testing and focus groups, which provide us with qualitative data. This helps us not only understand but also see how real users behave on your website.
Based on in-depth analysis and collected data, we create specific hypotheses and propose solutions aimed at eliminating the root cause of the problem.
Subsequently, we prepare technical solutions and design an intuitive UX design, aiming to remove obstacles in the user experience and facilitate the path to conversion.
We systematically test technical solutions and UX design proposals in various versions of elements or entire pages. Based on data, we determine which version achieves better results and implement changes with demonstrably higher conversion rates.
Before implementing any changes, we conduct pre-launch tests to ensure smooth implementation and fine-tune technical details. At the same time, we coordinate tests for maximum accuracy and efficiency.
By testing with real users in our UX lab, we gain valuable insights into their behavior and experiences. This helps us see how they react to changes and perceive them, and possibly remove any remaining obstacles.
To gain a deeper understanding of customers' opinions, attitudes, and motivations, we organize focus groups that provide us with detailed qualitative data.
We propose an evaluation methodology that focuses on measurable outcomes. Based on data, we determine which changes have achieved better results and what their impact is on your business goals.
Accurate diagnosis of your website or application, without speculation, just data and expertise.
Every website has blind spots. The question is not whether you have them, but whether they are costing you money every day.
In 2-4 weeks, we will evaluate your digital product from the perspective of the user, data, and technology and deliver an action report that answers three questions:
Growth that doesn't need an additional media budget, just better decisions from what you already have.
Every visit that doesn't convert is money you've paid twice: once for acquisition and a second time for a missed opportunity. An experimentation program will reveal exactly where you're losing them and what to do about it.
We will build A/B testing for you as a continuous discipline, from a hypothesis backlog through statistically correct tests to the implementation of winners and measuring the cumulative impact on the business.
Our conversion rate optimization (CRO) process is systematic and data-driven to transform your website into an effective customer acquisition tool. At ui42, we employ a comprehensive holistic approach to maximize growth.
Analyst, UX researcher, copywriter, designer, developer, e-commerce consultant - all in one team. No ping-pong between three agencies. When the heatmap shows a problem in the checkout, within 48 hours we have a hypothesis, copy, mockup, and dev estimate. One project, one calendar, one responsibility.
We test with real users, not just through Hotjar. We have our own UX laboratory where we conduct moderated user tests, eye-tracking, and in-depth interviews. Quantitative data (GA4, heatmaps, A/B tests) will tell you WHAT is happening. Qualitative research tells you WHY. Without one of these, you are optimizing blindly.
We are not seeing your problem for the first time. In 20 years in digital, we have optimized over 200 e-shops and B2B websites from small DTC brands to international retail networks. Pattern recognition, you receive from the first audit.
CRO is not an isolated project and works best when aligned with acquisition. We do performance marketing (Google Ads, Meta, SEO), analytics (GA4, Matomo), UX, and development. When we see in a CRO audit that the problem lies in the quality of traffic from Meta campaigns, we don't need to send it to another agency, we implement it in parallel.
We implement changes directly, without waiting for an external developer. If you are on Buxus, we deploy CRO changes immediately, from hypothesis to live A/B test in days, not weeks. And when you need custom functionality for an experiment (personalization, dynamic offers, new checkout flow), we build it without relying on a third-party supplier.
Every change on your website has a hypothesis and a success metric. We don't say "we think it would help to change the button." We say: "Hypothesis X, we measure metric Y, the test will be statistically significant with sample Z, we will decide within 14 days." No gut decisions.
Contact us
Do you want to turn your visitors into customers?
Michaela Recht
Sales Executive
I specialize in:
Samuel Štassel
Sales Executive
I specialize in:
Conversion Rate Optimization (CRO) is the systematic improvement of a website, service, or customer journey to ensure more visitors complete the desired action - purchase, registration, form submission, or inquiry. Instead of increasing the advertising budget, CRO helps make better use of the traffic you already have. If you gain more customers from the same number of visitors, the efficiency of marketing and return on investment increases.
CRO (conversion rate optimization) is needed when you have traffic, but it does not convert into expected results. Typical signals include a low conversion rate, high cart or form abandonment, poor campaign performance, a decline in inquiries, or unclear customer behavior across channels. At ui42, we identify these barriers through data, customer research, UX audit, and customer journey mapping.
CRO (Conversion Rate Optimization) and CX (Customer Experience) are closely related. CRO improves specific conversion points, while CX addresses the entire customer experience with the brand across channels. Therefore, at ui42, we don't just optimize buttons or forms. We map customer journeys, work with Voice of Customer data, and look for moments that determine whether the customer continues, makes a purchase, or goes to the competition.
While SEO (Search Engine Optimization) and online advertising (e.g., PPC campaigns) primarily focus on acquiring new traffic to your website, CRO focuses on how to get the most conversions from this existing traffic. CRO, SEO, and online advertising complement each other and form a comprehensive digital strategy. Quality content and optimized user experience (UX), which CRO focuses on, also positively influence search engine rankings (SEO) and the effectiveness of your advertising campaigns, thus ensuring higher overall performance of your online business.
It mostly involves a combination of data analysis, customer research, and testing.
We most often work with GA4 data, heatmaps, session recordings, UX audits, usability testing, customer interviews, Voice of Customer outputs, and A/B tests. The result is not a list of opinions, but a prioritized plan of changes according to their expected impact on the business.
Yes. CRO is not just for large e-shops with high traffic. For smaller websites, we focus on the most critical points of the customer journey - for example, the contact form, product page, landing page, or inquiry process. Even one correctly identified barrier can significantly improve the number of inquiries or the quality of leads.
At ui42, we combine creativity, technology, and marketing into one team.
We build brands and visual identities, create websites and e-shops, design UX and CRO, produce video and creativity, and subsequently deliver results through performance marketing.
Thanks to this, you gain a partner who can cover the entire digital ecosystem of your business – from the first contact with the brand to conversion.
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