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What does it mean

Keyword, translated as a key word, is a word or phrase that is used as a search term in an internet search engine. A keyword is used to determine the relevance of a page for a given search.

More info

In search engine optimization (SEO), it is important to properly optimize the page for selected keywords and phrases, thereby increasing the chance of achieving higher positions in search engines. The right choice of keywords can improve the relevance of the website for a certain target group and increase its traffic. It is important to choose keywords related to the content of the page, which have a sufficient number of searches and at the same time have an appropriate level of competition, and then include them in the titles, descriptions, and content of the page.

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