Make Bolder
Choices & Launch New
Businesses.
- Identification of new opportunities
- Validation of new products and services
As many as 7 out of 10 innovative solutions fail because they are created around meeting tables rather than through real contact with people. The problem is not a lack of creativity, but unvalidated assumptions. Today, innovation is won not by the best idea, but by the best validated one.
We believe every idea is just a hypothesis until it is proven. That's why we use the Human-Centered Design approach, enabling us to:
We need to find what sets us apart from the competition and increases our customer base.
We are looking for ways for the company to grow and need to come up with and test new sources of income.
We need to test a new product/service and determine its market potential.
What do customers in our segment lack and what are they willing to pay extra for?
We help you turn an initial idea into a real product. From rapid prototyping to launching a viable product (MVP).
For Datapac, we have been designing the user experience of POS solutions, internal management systems, and self-service devices for a long time. By implementing a design system, UX governance, and touch-first principles, we have created a scalable product ecosystem that accelerates development, simplifies localization, and supports growth in international markets.
We have been developing digital services with the City of Bratislava for a long time, based on the principles of Human-Centered Design. Through research, workshops, and systemic changes, we help create simpler, more accessible, and user-oriented services for more than 500,000 residents.
UX consultations and testing that led to a perfect redesign of the customer zone. The result is a more intuitive and clearer environment that facilitates working with accounts and services
Contact us
Do you want to turn your visitors into customers?
Michaela Recht
Samuel Štassel
Martin Papp
At ui42, we combine strategy, creativity, technology, marketing, and AI into one entity.
We build brands and visual identities, create websites and e-shops, design UX and CRO, create creative content, and deliver measurable results through performance marketing.
Our solutions are enhanced by FLUIDUM – ui42's AI intelligence, which transforms company data into a competitive advantage.
Thanks to this, you gain a partner who can cover the entire digital ecosystem of your business – from the first contact with the brand to conversion.
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Identification of New Opportunities
We help uncover new customer needs, untapped market opportunities, and areas with the greatest growth potential. Instead of guesses at a meeting, you get a prioritized list backed by research.
Validation of Products and Services
We validate new ideas before investing in development. Prototyping, experiments, and customer interviews reduce risk and confirm whether demand exists beyond your presentation.
Usability Testing
We test websites, e-shops, applications, and prototypes with real users. We identify barriers that prevent achieving the goal and propose specific recommendations for improvement.
Innovation Workshops
We facilitate Design Thinking and Human-Centered Design workshops that help teams generate ideas, make better decisions, and turn them into actionable solutions.