Expand your PPC campaigns to Seznam.cz. We will set up Sklik to naturally complement Google Ads and bring you additional orders without unnecessary budget waste.
Sklik is the advertising system of Seznam.cz. It operates on a similar principle to Google Ads – you pay per click and compete in an auction for position. However, the ads are displayed in Seznam's search and its network of Czech partner websites.
For companies, this means another space where they can reach potential customers – a different search engine, a different audience, and different competition. Since there are usually fewer advertisers in Sklik than in Google Ads, the cost per click can be lower.
A more detailed explanation can be found in our glossary – what is Sklik. Here, we will mainly look at how to get the best performance out of it.
Sklik can reach the customer at various stages of the purchasing process – from the first contact with the brand to returning to an abandoned cart.
Your advertisement will appear directly in the Seznam.cz results when people search for products or services like yours. This way, you reach customers right at the moment when they have a genuine interest in the offer.
Get your brand in front of people who are not actively searching for you yet. The advertisement is displayed across Seznam and partner websites, helping to build awareness and interest in your offer.
Show specific products to people who are currently looking for them. By connecting with the price comparison tool Zboží.cz, you bring your offer closer to customers with a high purchase intent.
We manage Sklik and Google Ads as part of a single PPC strategy. We unify measurement and monitor the performance of the entire mix, not the results of individual channels in isolation.
We do not determine the investment ratio between Google Ads and Sklik in advance. Data decides. We continuously evaluate the campaigns and direct the budget where it has the greatest potential for your business.
While our specialists optimize the campaign, FLUIDUM continuously monitors them. It connects data across channels and alerts to performance drops or unusual developments before they affect the results.
The performance of campaigns doesn't end with a click on the ad. If customers are hindered by a slow website, a confusing purchasing process, or poor UX, we can not only identify the problem but also solve it. Development, UX and performance marketing are all under one roof.
Contact us
Do you want to start with Sklik advertising?
Michaela Recht
Samuel Štassel
Martin Papp
At ui42, we combine strategy, creativity, technology, marketing, and AI into one entity.
We build brands and visual identities, create websites and e-shops, design UX and CRO, create creative content, and deliver measurable results through performance marketing.
Our solutions are enhanced by FLUIDUM – ui42's AI intelligence, which transforms company data into a competitive advantage.
Thanks to this, you gain a partner who can cover the entire digital ecosystem of your business – from the first contact with the brand to conversion.
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