What is Sklik?

What does it mean

Sklik is an advertising system by Seznam.cz, which allows displaying PPC ads in the Seznam search engine and on partner websites in the Czech Republic. It works similarly to Google Ads but is primarily focused on the Czech market.

If you're wondering, what Sklik is, it's a tool for managing performance and branding campaigns – from text ads to banners and remarketing.

More info

What is Sklik and why is it crucial for success in the Czech market?

In the Czech market, Seznam Sklik still holds a strong position, especially in certain target groups and segments.

Sklik is important mainly because:

• it covers users outside the Google ecosystem,

• it allows reaching a specific audience in the Czech Republic,

• it complements Google Ads within a performance strategy.

For companies operating in the Czech market, Sklik PPC is often an essential part of the marketing mix.

Advertising Options: From Banners to Retargeting and Combined Advertising

Sklik offers multiple advertising formats that cover the entire purchasing cycle.

The basics include:

• text ads in search,

• content network (Sklik banners),

• Sklik remarketing and retargeting,

• dynamic campaigns,

• combined Sklik advertising (linking search and content network).

In addition to performance campaigns, Sklik also allows Sklik branding formats, which serve to build brand awareness.

Measurement and Setup: Conversion Code, Google Analytics, and Sklik Help

For effective campaign management, proper measurement is crucial.

The basics are:

• implementation of Sklik conversion code (tracking orders, inquiries),

• linking with Sklik Google Analytics or other analytical tools,

• proper goal setting and attribution.

Sklik also offers its own documentation and support (Sklik help), which assists in setting up campaigns and solving technical problems.

Without quality measurement, it is impossible to optimize campaign performance or effectively manage the budget.

We are a ONE-STOP SHOP for growing your business. We connect web and e-shop development, UX and CX design, branding, marketing, and AI solutions into one functional unit. Because only in this way can digital consistently deliver performance and growth.