What does it mean

Brand or trademark represents a trade name or identity of products, services, or a company, which serves to identify and differentiate itself from competitors. Branding is the process of creating and maintaining a brand's identity and associations in the minds of customers and consumers.

More info

Creating and managing a brand involves multiple factors, including the brand name, logo, colors, typography, sonic identity, as well as other visual and auditory elements that help establish a unique and recognizable brand identity. The goal of branding is to create a strong brand identity that will be recognized and associated by customers with quality, value, or positive emotions. A strong brand can help a company gain a competitive advantage, loyal customers, and increase its market value. A well-designed brand can be a valuable asset for a company, contributing to its success in the market and building long-term relationships with customers. Therefore, it is important to pay sufficient attention to branding and manage it in accordance with the long-term strategy of the business.

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