Performance Marketing

What does it mean

Performance marketing is a form of marketing, where the buyer only pays when measurable results are achieved. Performance marketing is becoming more common with the expansion of electronic media, especially the internet, where it is possible to measure user actions resulting from advertising.

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The goal of performance marketing is to maximize the return on investment (ROI) for marketing campaigns. Performance marketers achieve this by tracking and measuring specific metrics, such as the number of website visits, conversions, and sales.

There are many different forms of performance marketing, including:

  • PPC advertising: PPC advertising is a form of advertising, where you only pay when a user clicks on an ad.
  • SEO: SEO is the process of optimizing websites for search engines, to increase their visibility in search results.
  • E-mail marketing: E-mail marketing is a form of marketing, where emails are sent to potential customers to persuade them, to buy or use the company's products or services.
  • Social media: Social media is a form of marketing, where social networks are used to connect with potential customers and build relationships with them.

Performance marketing can be an effective strategy for businesses of all sizes. It can help businesses achieve their marketing goals, such as increasing brand awareness, generating leads, and increasing sales.

Benefits of performance marketing:

  • Measurability: Performance marketing is measurable, which means, that businesses can see, how their marketing campaigns are performing.
  • Efficiency: Performance marketing can be efficient, because businesses only pay for results.
  • Flexibility: Performance marketing is flexible and can be tailored to the needs of each business.

If you are considering starting a performance marketing campaign, it is important to hire an experienced performance marketer. Experience is important because performance marketers need to know how to design and implement effective marketing campaigns.

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