Lead
What does it mean
In Slovak, lead is translated as záujemca or potenciálny zákazník.
More info
In marketing, this term is used to denote a person who has shown interest in a product or service and is a potential customer. A lead generated within marketing can then be further utilized for a targeted marketing or sales campaign.
Latest news
What is web development and who is a web developer?
Web development is an important part of every website that wants to reach its potential customers in today's world. It is actually about website...
What is B2B and B2C and what is the difference between them?
B2B and B2C are two terms you've definitely come across in e-commerce and online marketing. However, if you still don't know exactly what the...
13 Secret Tools for Google Ads Campaign Optimization: How to Achieve Online Dominance?
In the jungle of digital marketing, where a relentless battle for customers takes place, Google Ads is a powerful tool that can help you achieve...
How much of the marketing budget to allocate to the brand?
A common question not only from our clients. But to get to the answer, let's summarize what a brand actually is and what are "those other campaigns...
What is PPC advertising and what types of campaigns do we know in Google Ads?
PPC advertising is one of the most commonly used tools in online marketing. From the English translation "pay per click", it follows that the...
SEO audit reveals weak spots: How to conduct a quality SEO analysis?
SEO audit is a comprehensive document that checks how a website stands in terms of search engine optimization. The compilation of such an audit...
The purpose of the usability testing
Usability testing or usability testing is a way to uncover flaws or barriers in your product or service that often prevent your customers from...
14 tips that will help you kickstart your online shop
Having your own online shop is an opportunity to realize yourself not only alongside employment, but if your business takes off, even full-time...
13 findings on how to improve forms on web pages
Forms on websites and applications are probably the most important UX spot where a visitor turns into a customer. During usability testing we...
5 Foundations for Properly Scaling Your E-commerce Business
Successful scaling of your e-commerce business requires more than just increasing investments. By implementing these five fundamental strategies...
Don't miss out on the latest news from the world of UX, programming, analytics, and marketing.
Thank you for subscribing!
You will receive our newsletter soon.
Oops! This email is already registered.
Email We already have it in the database, please check your inbox or use a different email.
Oops! This email is incorrect.
Email It doesn't have the correct format.
Oops! Unknown error.
Please, try again later.