Six nominations. Four awards. One of the strongest results we've ever brought from Digital Pie.
Hats off to all the agencies that took home a trophy or made the shortlist this year; the bar in Slovak digital is rising every year, and that's exactly what we want. And a huge thank you to the clients and the ui42 team, without your trust and dedication, there would be no awards. This is your result, we just brought it to the stage.
Why We Care About Success Rate, Not Volume
Scaling quantity is easy. Scaling decision accuracy is not. The number of awards speaks to how much you spent on entries. Success rate speaks to how critically you can assess your own work before someone else sees it.
This is a metric that interests us and the clients we work with.
Let's look at three works that convinced us they were worth an entry and the jury that they were worth an award. They share one thing: they were decisions that the client felt in the P&L, not in the presentation.
Bronze Najšport: The Right Track in Marketing
Maintain revenue. Reduce online costs by 40%. Most agencies would explain why it can't be done.
Instead of scaling the budget, we linked pricing with performance through dynamic pricing and margin rules. We divided campaigns according to their role in the funnel, not by channel. And we also looked where the most money is lost: on the web and the purchasing process.
Result:
- -44% online costs
- +9.38% revenue
- +12.51% profit
- ROI from 1,711% to 3,451%.
Savings don't have to be the opposite of growth. Sometimes they are a prerequisite.
Bronze Vaša Lekáreň: Recipe for Margin
Pharmaceutical e-commerce is the toughest test case for any performance strategy. Strict regulation, price wars, and at some point even legislative shutdown of purchase tracking for pharmacies. Either work blindly or build your own measurement apparatus.
We chose the latter. We implemented our own UTM tracking and attribution model in GA4, which handles limited data. We stopped managing campaigns by conversions or ROAS, instead by real margin. The heart of the solution is our own product scoring, which combines margin, price against competition, popularity, and performance into one index. This decides how much attention a product gets in campaigns.
Result:
- +16.97% margin YoY, with maintained turnover
- The client's goal was 10%. We exceeded it by seven percentage points in an environment where most of the market argues that tracking is indispensable.
This is proof for us that performance marketing is not driven by tools, but by the questions you ask over the data.
Silver ui42 selpromo: When the Agency Wears Its Own Shoes
The third medal is the most personal for me. It's for the work we did on ourselves.
In 2024, we started reshifting the agency, not as a cosmetic redesign, but as a reevaluation of how we position ourselves, how we communicate, and what clients we want to serve in the coming years. We could have clicked it through in three months and been "done." We decided otherwise. It took two years because a real reshift is not a launch date; it's a process that must go through the entire company. From people, through processes, to how we write the first email to a new client.
That the jury appreciated it pleases us. But the main value of this work is that we stand by it even outside the competition night.
Shortlist for Dučplant: How Dučplant Began to Thrive
A family gardening business with a strong assortment and stable demand, which nevertheless did not grow. Several agencies, similar results. A classic case where the problem is not in the channels, but in the fact that marketing goes at its own pace and business at its own.
We started with behavior analysis, seasonal fluctuations, and customer surveys, not to have a nice deck, but to know when to push into the market and when not to. We built four seasonal campaigns (Gardening, Summer, Autumn, Frosty Days) and synchronized PPC, email marketing and content into one rhythm. PMax was divided through 57 DSA page assets and 57 product rules in Mergado, each seasonal group had its own communication and budget according to the demand phase.
Result:
- +221% turnover YoY at PNO 11.9%,
- Google Ads revenue +305%,
- Meta Ads revenue +292%,
- Email marketing revenue +181%.
Four awards are a nice number. But today, on Monday morning, we return to reports, client P&L, and discussions about why a particular campaign converted four percent more last week.
That's where the decision is made about what we will submit to Digital Pie 2027. Not in brainstorming sessions about a strong entry, but in the everyday discipline of selecting projects we can stand by even two years later without the excuse of "it was before the algorithm change."
