Behind every click on the web is a person, behind every e-shop is a team. And we stand behind many of them.
This is how our campaign video "e-shop for e-shops" began, which became part of a large whole that we at ui42 had been preparing for weeks and which all came together at Upterdam 2025.
Upterdam is the largest e-commerce conference in Slovakia and for us at ui42 it was a huge moment. From billboards, through social media, to our booth on site – everything was meticulously planned. Our goal was clear: to reach the e-commerce community in a language we ourselves understand.

Full Booth, Great Energy
We confirmed that we are a technological leader in e-commerce.
Our booth was practically full all the time – from morning till evening. The feedback from visitors was great, colleagues were networked and tired (just as it should be after a proper event).
Every piece of our communication carried the message: we are a strategic partner for e-shops, we are a wholesale of digital services, we are an e-shop for e-shops.
Upterdam from the Moderator's Perspective
For me personally, this year had another dimension. As the moderator of the main program, I could return for a moment to my old love – events.
Standing on the main stage and moderating a stage full of great lectures was an incredible honor.
The main stage was interestingly composed of various topics, each speaker brought something interesting, but I was most impressed by Peter Strcula, who – as always – brought practical tips on how to support the growth of a company. Exactly the type of know-how that makes Upterdam so valuable to the community.
Why Should E-shops Be at Upterdam Even in 2026?
Because Upterdam is currently the biggest e-commerce event in Slovakia.
As an entrepreneur or e-shop owner, you will gain:
- contacts – a network of people who face similar challenges as you,
- insight – an overview of trends, tools, and technologies,
- inspiration – stories and tips from the best.
Maybe not every lecture will interest you, but such a concentration of top people from one field – and yet from various areas – is seen in Slovakia only once a year.