Brand awareness

What does it mean

Brand awareness in Slovak means awareness of the brand. This term describes the degree to which people are familiar with a given brand, its products, or services.

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Brand awareness includes not only knowledge of the brand, but also the associations that people have with the brand and its products. Increasing brand awareness is important for the success of the brand, as it helps to increase trust and customer loyalty, and also helps in the fight against competition. Companies can increase awareness of their brand through various marketing activities, such as advertising campaigns, social networks, PR activities, and others.


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