Seamless customer
experience across all
channels.

Product & service strategy | CX transformation | Customer journey mapping | Voice of Customer (VoC)

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Situations

When do you need us?

We have enough inquiries, but we are unable to convert them into customers.

I need to connect online with brick-and-mortar stores.

We need to map and improve the entire journey of our customer - from the moment they come to us, to when they return to shop again.

I need a quality loyalty program that makes sense to the customer and is financially effective.

I don't know why customers aren't returning.

About the Service

We Improve User Experience
at Every Step of the Customer Journey.

We enhance the shopping process wherever the customer interacts with your company. We ensure they have a perfect experience at all stages of the customer journey – before the sale, during it, and in post-purchase care.

  • We identify what people are missing in the market and what added value they are looking for.
  • We find the exact reasons why your customers are willing to pay more, how you stand out from the competition in their eyes,
  • and why they will naturally recommend you further.
Free Consultation

We are improving CX

  • HNonline.sk

    The redesign of the largest and longest-running news portal HNonline.sk on the Slovak market was based on data, analysis of reader experience, and close collaboration with the editorial team. The goal was to simplify navigation in the content, modernize the visual language, and prepare the platform for further development of digital products. 

  • Datapac: From a Local Solution to an International Customer Experience
    Results:
    • market 5
    • operations 1000+

    Datapac: From a Local Solution to an International Customer Experience

    We designed a consistent customer experience across retail, gastronomy, and gas stations. By optimizing processes, touch-first interfaces, and a unified design system, we simplified the daily work of the staff and created a scalable product ready for expansion.

    • market 5
    • operations 1000+
  • PSS: From Research to Better Customer Experience
    Results:
    • Collaboration 19+ years
    • Product understanding in UX tests 100 %

    PSS: From Research to Better Customer Experience

    Through iterative testing, workshops, and prototyping, we simplified product communication and the user journey. The result was a product page that all tested users understood.

    • Collaboration 19+ years
    • Product understanding in UX tests 100 %

Contact us

Our agency adheres to the rules and principles of Fair Tender.

FAQ / Frequently Asked Questions

Customer Experience (CX) is the overall customer experience with the brand across all channels - website, application, store, call center, email, or complaint. UX addresses the experience with a specific digital product, CX addresses the entire customer relationship with the brand. Good UX is part of good CX, but on its own, it is not enough. 

We measure the success of the CX project through customer and business metrics - for example, NPS, CSAT, CES, retention, repeat purchase, conversion rate, Customer Lifetime Value, or customer support costs. The first quick-wins often manifest within weeks, while more complex CX changes have an impact over months.

Customer Journey Mapping maps the entire customer journey from the first contact with the brand to purchase, repeat purchase, or support. It helps identify points where the customer hesitates, loses trust, or switches to the competition. The output is a map of touchpoints and a prioritized improvement plan with the greatest business impact.

The Voice of Customer program systematically collects feedback from customer sources - NPS, reviews, helpdesk, call center, chat, social media, or surveys. Unlike a one-time survey, it transforms the voice of the customer into regular insights and specific actions for marketing, product, sales, and customer care.

Omnichannel experience means that the customer has a seamless and consistent experience regardless of whether they are shopping online, communicating via chat, visiting a branch, or handling a complaint over the phone. The goal is to connect channels, data, and internal teams so that the customer does not have to repeat information and the brand appears unified.

Everything for the growth of your business in one place

At ui42, we combine strategy, creativity, technology, marketing, and AI into one entity.
We build brands and visual identities, create websites and e-shops, design UX and CRO, create creative content, and deliver measurable results through performance marketing.
Our solutions are enhanced by FLUIDUM – ui42's AI intelligence, which transforms company data into a competitive advantage.

Thanks to this, you gain a partner who can cover the entire digital ecosystem of your business – from the first contact with the brand to conversion. 

ONE-STOP SHOP for growing your business - Web development, Performance marketing, Brand building, UX/CX, AI

 

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