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Strategic Digitization of a B2B Company 1/3: Why AI is Not the First Step

Strategic Digitization of a B2B Company 1/3: Why AI is Not the First Step

When we talk to directors of manufacturing, distribution, or wholesale companies today about the challenges they face, the topic of digitalization...
Google Ads update August 17, 2026: why your performance may drop and how to prepare

Google Ads update August 17, 2026: why your performance may drop and how to prepare

From August 17, 2026, the bidding logic in Google Ads is changing, and most advertisers will only find out when their performance drops. ...
Shopify is not the problem. The problem is the perceptions that circulate about it.

Shopify is not the problem. The problem is the perceptions that circulate about it.

Most of these arguments do not stem from real experiences with today's ecommerce platform Shopify. Rather, they are opinions that have been ...
The number of steps in the cart does not determine the conversion of the e-shop. This does.

The number of steps in the cart does not determine the conversion of the e-shop. This does.

Every other UX article tells you: "fewer steps in the cart = higher conversion." Data from a sample of 150 e-shops allowed us to prove that ...
Innovations are not about discarding the past. They are about building the future on it.

Innovations are not about discarding the past. They are about building the future on it.

When a company announces today that it is focusing on AI, it often sounds like it has decided to start anew. A new direction. A new identity...
Case Study Poni Veni: E-shop with a revenue growth of +15% YoY

Case Study Poni Veni: E-shop with a revenue growth of +15% YoY

For the gardening company Poni Veni, we designed a new visual identity, a design manual, and built a scalable e-shop on BUXUS with integration...
Case Study: UX that drives thousands of cash registers across 5 markets

Case Study: UX that drives thousands of cash registers across 5 markets

For Datapac, we modernized the UX of the POSYBE system - a retail management platform that today powers 1,000+ MOL and Orlen gas stations in...
Withdrawal from the contract online: From June 19, 2026, e-shops will face a new obligation

Withdrawal from the contract online: From June 19, 2026, e-shops will face a new obligation

The amendment to the Consumer Protection Act introduces the obligation to allow customers to withdraw from the contract directly online. The...
Andromeda in Meta Ads changes ad performance

Andromeda in Meta Ads changes ad performance

Advertising on Meta has changed so dramatically over the past few years that most marketers are still playing by rules that no longer apply.&...
When will the AI agent start lying to the user? We tested 5 models.

When will the AI agent start lying to the user? We tested 5 models.

At ui42, we have been thinking for a long time about how to deploy AI agents responsibly, especially where they make decisions for us. Reporting...
Digital Pie 2026: four awards out of six. Our best year yet.

Digital Pie 2026: four awards out of six. Our best year yet.

Hats off to all the agencies that took home a trophy or made the shortlist this year; the bar in Slovak digital is rising every year, and that...
Management and strategy of working with AI tools in large companies

Management and strategy of working with AI tools in large companies

Humans are creative and comfortable creatures. From my perspective, these two things most often motivate us to change our work habits. AI has...
Meta Ads Creative 2026: Why does the algorithm need data and authenticity today, not just a nice visual?

Meta Ads Creative 2026: Why does the algorithm need data and authenticity today, not just a nice visual?

If you had asked a few years ago what makes a good advertisement on Facebook or Instagram, the answer would have been simple: a nice visual, ...
What is Google Ads advertising and when does your e-shop need it?

What is Google Ads advertising and when does your e-shop need it?

If you want to quickly increase traffic and sales, Google Ads is among the most effective online marketing tools. Unlike SEO, which delivers...
The Best SEO Tools in 2026: Which Ones Are Worth Using?

The Best SEO Tools in 2026: Which Ones Are Worth Using?

SEO is not about feelings, but about data. If you want to grow in organic search, you need to know what people are searching for, how the competition...
CX Breakfast ui42: How AI Really Changes Work in CX Teams

CX Breakfast ui42: How AI Really Changes Work in CX Teams

At the last CX breakfast at ui42, we talked with experts from various fields about how AI is really entering CX and UX processes. The workshop...
Najšport Case Study: The Right Track

Najšport Case Study: The Right Track

The right track is crucial in marketing as well. We found it for Najšport – resulting in a 44% reduction in costs, a 9.38% increase in revenue...
AI Agents: The New Infrastructure of Digital Marketing

AI Agents: The New Infrastructure of Digital Marketing

AI agents are the next evolutionary step in digital. They are not just "better chatbots" or another analytical tool. They are autonomous systems...

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At ui42, we combine strategy, creativity, technology, marketing, and AI into one entity.
We build brands and visual identities, create websites and e-shops, design UX and CRO, create creative content, and deliver measurable results through performance marketing.
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