What does it mean

ROI is an acronym for Return on Investment, which represents the ratio between profit and the costs of the investment. This indicator is used to measure the success of an investment and helps businesses assess whether their investments are profitable or not. ROI is calculated as the ratio of profit to the costs of the investment.

More info

ROI is often used in digital marketing strategy to measure the success of campaigns, as well as to assess the return on investment in certain technologies or projects. A higher ROI means that the investment is profitable, while a lower ROI means that the investment is unprofitable or may even be a loss. ROI can be an important indicator for businesses and investors when deciding on future investments and marketing strategies. Proper measurement of ROI can help businesses improve their performance and increase profitability.

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