At ui42, we believe that technology and strategy are only strong when complemented by a good idea.
And that's why the new creative team at ui42 comes into play, led by a duo that combines experience, drive, and a good dose of perspective.
Creative Director: Ondrej Kořínek
Behind the creative side of ui42 stands a name that has been known in the Slovak advertising scene for many years.
Ondrej Kořínek – a creative, strategist, and leader with dozens of awards and even more strong campaigns under his belt. At ui42, he oversees creative quality as a guarantor, pushes the team forward, and combines his years of experience with the young talent growing within the team.
Head of Creative Department: Adam Hudeček
Every team needs its captain. Adam Hudeček has experience from various agencies and understands how to turn a good idea into a functional result. At ui42, he leads the creative department, which combines strategy, visuals, and content to ensure the brand grows – not just gets noticed.
The Driving Force of Creativity is Gen Z
The energy and freshness of the team are driven by four extremely talented young creatives from Generation Z. They bring new perspectives, digital fluency, and an uncompromising sense for current trends.
Their ideas are bold, fast, and authentic – exactly what today's brands need to stay relevant. Some of their smaller campaigns were introduced last year, but now under the leadership of Ondrej and Adam, they are taking on a whole new direction.
The creative team immediately got to work on the new visual identity of the Belda Sport brand, where a modern and bold branding is being created.
The creative team also managed to win a tender for a new identity for the specialized water technology store, Prodoshop.
In addition, they are working on social media management, creating a Social Media Guidebook, and the overall direction of other brands. Simply put – creativity that makes sense and delivers results.
Andrej Kajan, CEO of ui42:
“It is a natural shift that arises from the demands of our clients. Clients expect top quality from ui42. Today, in marketing, it's not enough to just manage accounts technically; clients also need strategy and strong creative ideas.
I am pleased that we have an experienced professional, Ondrej, in the team, who passes on his years of experience to younger colleagues. The managerial leadership of the team has been taken over by Adam Hudeček, who brings energy, experience, and vision. I think we have managed to combine experience with fresh drive and create a great team.”
