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12 biggest shopping events in retail. How to make the most of them in 2025?
Significant periods during the year that represent an ideal opportunity to increase sales and attract new customers. -
CX Breakfast vol. 2 on the topic “Innovation and its Systematization”
The continuation of CX Breakfasts at ui42 brought practical recommendations, inspiring ideas, and concrete strategies on how to adapt innovations... -
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Marketing Rulezz surfed on the waves of digital changes with yellow socks.
Marketing Rulezz once again confirmed that the future belongs to those who can combine creativity, technology, and the courage to take risks... -
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World Usability Day 2024 and How Accessibility is Changing the Digital World
On November 12, Bratislava once again became the center of the UX community on the occasion of the 15th annual World Usability Day conference... -
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New trends, challenges, and lessons from leaders of Slovak projekty
In case you missed the E-commerce Bridge Live in Poprad last week, we have prepared a short summary of the lectures that were presented on stage... -
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The 15th edition of the World Usability Day 2024 conference is approaching
World Usability Day 2024 will bring inspiration and practical solutions for sustainable and inclusive design, and we will be a part of it. -
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TikTok Ads - is it hype or a must-have in the marketing mix?
We have prepared practical tips for you on how to make the most of TikTok Ads and the 1.3 million Slovak audience on TikTok. -
ui42 and Dedoles: Why does the transition from custom-made to Shopify make sense?
After more than nine years of successful collaboration between ui42 and Dedoles, our paths are diverging. Dedoles, one of the historically fastest... -
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How to Support Innovation in Companies: Key Insights from the Discussion on CX/UX Innovations
At the end of September, the premises of ui42 were once again filled with experts from various fields, with whom we had a great breakfast and... -
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Upterdam 2024 – The conference that showcased the strength of Slovak and Czech e-commerce
If you happened to miss that the largest e-commerce event in Slovakia – the conference Upterdam, took place last week in Senec, then you missed... -
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Strategic Digitalization of a B2B Company 2/3: Automation is not AI. It is the result of well-established IT processes.
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From August 17, 2026, the bidding logic in Google Ads is changing, and most advertisers will only find out when their performance drops. How can this be prevented?
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Strategic Digitization of a B2B Company 1/3: Why AI is Not the First Step
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The new AI brain directly in Meta Ads, Andromeda, which completely rewrote the way ads are distributed. How to create powerful Meta Ads in 2026?
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We tested 5 AI models in 480 scenarios. Find out when the AI agent starts lying, what causes it, and how to prevent it in practice.
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We won the Digital Pie. Check out the award-winning works of ui42 for Najšport, Vaša Lekáreň, and Dučplant and find out why the success rate matters, not the volume.
27.04.2026 -
Change your approach to Meta advertising. Discover why authentic UGC wins over sterile design in 2026 and how to increase ROAS using data.
17.04.2026 -
If you want to quickly increase traffic and sales, Google Ads is among the most effective tools in online marketing. How to create effective Google ads?
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Which SEO tools are free and which are worth paying for? Check out our selection for keyword analysis, technical audit, and link building.
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What new insights did the CX breakfast by ui42 bring? We talked with guests about how AI is actually entering UX/CX processes and what it means for companies.
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