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How to Conquer Global Markets: Inspirations and Insights from Paris Retail Week
An interview with ui42 CEO Andrej Kajan, who attended the prestigious Paris Retail Week conference, reveals key innovations driving the world... -
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Important marketing dates until the end of 2024 that you should not miss
Planning marketing campaigns is crucial for the success of any business. Throughout the year, there are certain dates that offer great opportunities... -
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ui42 is a partner of the Upterdam conference
At ui42, we design user experience – UX as one of the first agencies in Slovakia. Over more than 15 years, we have conducted over 1,100 Usability... -
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How to encourage higher interaction on the website or in the app? Try gamification
Gamification is one of many strategies to gain and maintain user interest on a website. Does this term evoke the idea of a game in you? Actually... -
How recommendation systems transform information intake: Personalization, FOMO, and information bubbles
The evolution of news consumption has truly been revolutionary and swift. The days when newspapers and evening news broadcasts were our main... -
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What is UX and UI and what is the difference between UX and UI design?
UX & UI is a pair of abbreviations that are often heard in conjunction with each other. Their importance has been growing rapidly in recent... -
13 Secret Tools for Google Ads Campaign Optimization: How to Achieve Online Dominance?
In the jungle of digital marketing, where a relentless battle for customers takes place, Google Ads is a powerful tool that can help you achieve... -
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How much of the marketing budget to allocate to the brand?
A common question not only from our clients. But to get to the answer, let's summarize what a brand actually is and what are "those other campaigns... -
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14 tips that will help you kickstart your online shop
Having your own online shop is an opportunity to realize yourself not only alongside employment, but if your business takes off, even full-time... -
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5 Foundations for Properly Scaling Your E-commerce Business
Successful scaling of your e-commerce business requires more than just increasing investments. By implementing these five fundamental strategies... -
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Strategic Digitalization of a B2B Company 2/3: Automation is not AI. It is the result of well-established IT processes.
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From August 17, 2026, the bidding logic in Google Ads is changing, and most advertisers will only find out when their performance drops. How can this be prevented?
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Strategic Digitization of a B2B Company 1/3: Why AI is Not the First Step
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The new AI brain directly in Meta Ads, Andromeda, which completely rewrote the way ads are distributed. How to create powerful Meta Ads in 2026?
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We tested 5 AI models in 480 scenarios. Find out when the AI agent starts lying, what causes it, and how to prevent it in practice.
27.04.2026 -
We won the Digital Pie. Check out the award-winning works of ui42 for Najšport, Vaša Lekáreň, and Dučplant and find out why the success rate matters, not the volume.
27.04.2026 -
Change your approach to Meta advertising. Discover why authentic UGC wins over sterile design in 2026 and how to increase ROAS using data.
17.04.2026 -
If you want to quickly increase traffic and sales, Google Ads is among the most effective tools in online marketing. How to create effective Google ads?
07.04.2026 -
Which SEO tools are free and which are worth paying for? Check out our selection for keyword analysis, technical audit, and link building.
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What new insights did the CX breakfast by ui42 bring? We talked with guests about how AI is actually entering UX/CX processes and what it means for companies.
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