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When will the AI agent start lying to the user? We tested 5 models.
At ui42, we have been thinking for a long time about how to deploy AI agents responsibly, especially where they make decisions for us. Reporting... -
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Digital Pie 2026: four awards out of six. Our best year yet.
Hats off to all the agencies that took home a trophy or made the shortlist this year; the bar in Slovak digital is rising every year, and that... -
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Meta Ads Creative 2026: Why does the algorithm need data and authenticity today, not just a nice visual?
If you had asked a few years ago what makes a good advertisement on Facebook or Instagram, the answer would have been simple: a nice visual, ... -
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The client thought he was growing. We showed him he was bleeding.
Revenue is rising, campaigns are working, PNO and margin are holding. Everything seems to be in order. This is exactly how the data of many ... -
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What is Google Ads advertising and when does your e-shop need it?
If you want to quickly increase traffic and sales, Google Ads is among the most effective online marketing tools. Unlike SEO, which delivers... -
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The Best SEO Tools in 2026: Which Ones Are Worth Using?
SEO is not about feelings, but about data. If you want to grow in organic search, you need to know what people are searching for, how the competition... -
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CX Breakfast ui42: How AI Really Changes Work in CX Teams
At the last CX breakfast at ui42, we talked with experts from various fields about how AI is really entering CX and UX processes. The workshop... -
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29 years in digital. With the thirtieth, we begin a new era.
ui42 celebrates its birthday today. But before we blow out thirty-minus-one candles on the cake, let's pour ourselves a bit of nostalgia and... -
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AI Agents: The New Infrastructure of Digital Marketing
AI agents are the next evolutionary step in digital. They are not just "better chatbots" or another analytical tool. They are autonomous systems... -
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Brand voice and tone of voice that sell: Why e-shops sound the same (and how to change it)
If you are among the e-shops that sell a range available widely across the market, you are probably dealing with the same problem as most of... -
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Strategic Digitalization of a B2B Company 2/3: Automation is not AI. It is the result of well-established IT processes.
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From August 17, 2026, the bidding logic in Google Ads is changing, and most advertisers will only find out when their performance drops. How can this be prevented?
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Strategic Digitization of a B2B Company 1/3: Why AI is Not the First Step
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The new AI brain directly in Meta Ads, Andromeda, which completely rewrote the way ads are distributed. How to create powerful Meta Ads in 2026?
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We tested 5 AI models in 480 scenarios. Find out when the AI agent starts lying, what causes it, and how to prevent it in practice.
27.04.2026 -
We won the Digital Pie. Check out the award-winning works of ui42 for Najšport, Vaša Lekáreň, and Dučplant and find out why the success rate matters, not the volume.
27.04.2026 -
Change your approach to Meta advertising. Discover why authentic UGC wins over sterile design in 2026 and how to increase ROAS using data.
17.04.2026 -
If you want to quickly increase traffic and sales, Google Ads is among the most effective tools in online marketing. How to create effective Google ads?
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Which SEO tools are free and which are worth paying for? Check out our selection for keyword analysis, technical audit, and link building.
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What new insights did the CX breakfast by ui42 bring? We talked with guests about how AI is actually entering UX/CX processes and what it means for companies.
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