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We have improved the speed of our clients' websites by more than a quarter.
Time is money. And when it comes to page loading speed, this is literally true. Every extra millisecond a visitor has to wait for a page to ... -
Red flags in collaboration with the agency
With the note - based on true events. Recently, we have been seeing a scenario repeat itself all too often, where a client – whether changing... -
ChatGPT Shopping: what it is, who has it today, and how to prepare for it (even outside the USA)
Briefly: OpenAI launched Instant Checkout in ChatGPT – purchase directly in chat. Currently, it is available only for users in the USA and with... -
What to Watch Out for When Switching to a New E-commerce Platform: 6 Common Mistakes from Practice
In 28 years at ui42, we have gone through hundreds of development projects and migrations to new e-commerce platforms. And despite each project... -
Upterdam 2025: e-shop for e-shops, and the entire community
This is how our campaign video "e-shop for e-shops" began, which became part of a large whole that we at ui42 had been preparing for weeks and... -
10 tips on how not to fail at the peak of the ecommerce season
The peak season in e-commerce is almost here. What are the most important points you should consider well in advance, if you want to make... -
Optimization of Websites for AI: How to Adjust the Content and Technical Aspects of Your Website?
In the previous article Website Optimization for AI: How to Be Visible and Cited by AI Tools? we explained why AI optimization is the new... -
How to effectively sell on Allegro?
Allegro is a marketplace that ranked a close fourth in the top online marketplaces list, right behind big names like Amazon, Etsy, and Ebay. ... -
Google and Bing are starting to index Instagram posts: What does this mean for brands and SEO?
Until now, Instagram has largely been a closed ecosystem – the content that users and brands published was not accessible to search engines. ... -
Optimization of Websites for AI: How to Be Visible and Cited by AI Tools?
SEO is not dead, it is just evolving into GEO today. Browser searching, clicking through dozens of links just to find the right answer will ...
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Strategic Digitalization of a B2B Company 2/3: Automation is not AI. It is the result of well-established IT processes.
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From August 17, 2026, the bidding logic in Google Ads is changing, and most advertisers will only find out when their performance drops. How can this be prevented?
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Strategic Digitization of a B2B Company 1/3: Why AI is Not the First Step
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The new AI brain directly in Meta Ads, Andromeda, which completely rewrote the way ads are distributed. How to create powerful Meta Ads in 2026?
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We tested 5 AI models in 480 scenarios. Find out when the AI agent starts lying, what causes it, and how to prevent it in practice.
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We won the Digital Pie. Check out the award-winning works of ui42 for Najšport, Vaša Lekáreň, and Dučplant and find out why the success rate matters, not the volume.
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Change your approach to Meta advertising. Discover why authentic UGC wins over sterile design in 2026 and how to increase ROAS using data.
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If you want to quickly increase traffic and sales, Google Ads is among the most effective tools in online marketing. How to create effective Google ads?
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Which SEO tools are free and which are worth paying for? Check out our selection for keyword analysis, technical audit, and link building.
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