Content Marketing

What does it mean

Content Marketing describes a strategy in which organizations focus on creating and distributing relevant and valuable content to a target audience, with the aim of increasing brand awareness, building a trustworthy relationship with current and potential customers, and followers.

More info

Content marketing is the creation and subsequent distribution of content with the aim of building a relationship towards current and potential customers and followers. The goal of content marketing is to engage and inform customers in such a way that they become long-term clients. Content marketing is often used as an alternative to traditional forms of advertising and can involve the creation of blogs, videos, infographics, e-books, webinars, and other types of content.

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