What does it mean

The key phrase refers to a word or phrase that best describes the content of a website or article and that users enter into search engines.

More info

The goal of keywords is to improve the position of a website in the organic, unpaid search engine results for a specific word or phrase. Choosing the right keywords can enhance the relevance of a website to a particular target audience and increase its traffic. It is important to select appropriate keywords that are related to the website's content, have an adequate search volume, and are competitive. Using overly general keywords can result in the website being displayed in a large number of search results that are too generic and irrelevant. On the other hand, using overly specific keywords may mean that the website won't appear in a sufficient number of search results. Keywords should be placed in various parts of the website, such as titles, descriptions, and content, to improve their relevance to search engines.

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