Case study
2019 - 2020
The online shop at www.cyklodresy.sk sells cycling clothing (tops, tights, jackets, accessories and much more) with the primary focus on team cycling jerseys (BORA, Ineos, etc).
Originally, it spread over markets in Slovakia and in the following countries - Czechia, Poland, Hungary, Romania and Slovenia. After its transfer to CMS BUXUS, the cyklodresy brand stayed in Czech, Polish and Slovak markets. The remaining markets were rebranded to holokolo and the website’s name changed accordingly to www.holokolo.ro, www.holokolo.hu and www.holokolo.si. We at ui42 developed these websites on CMS BUXUS.
Why we began to cooperate
It was important to find a partner who would be able to handle both marketing (SEO), development, and UX services.
What is the goal
2019
Support the cooperation, set up processes and budgets, restart marketing, set up performance marketing, CoS goals, finish web development, focus on UX and graphic design and make sure everything is ready for the next year.
2020
Growth of existing markets. The expected increase of YOY profits by 100% at set CoS (cyklodresy + holokolo). Continual websites development and innovation.
Our cooperation
- Business guidance and development
- Google campaigns
- Facebook campaigns
- Performance marketing
- Comparators
- SEO development
- Web hosting
- Tailor-made websites development, continual development works
- UX audit, design, UX testing
- Information architecture, Wireframe
- Web Analytics (GA)
- Client development and innovations
Key dates
- March 2019
- partnership begins - online marketing - Google, social networks, other
- October 2019
- transfer of www.cyklodresy.sk to new BUXUS platform
- January 2020
- transfer of www.odziezdlakolarzy.pl a www.proficyklodresy.cz to new BUXUS platform
Results of the cooperation and chosen criteria:
9 websites
- holokolo - SVK, CZ, PL, SLO, ROM, HUN
- cyklodresy - SVK, CZ, PL
2 brands
cyklodresy + holokolo
6 markets
6 language versions
04/2020 YOY comparison - chosen criteria:
cyklodresy.sk
Slovak market
Transactions
Revenues cyklodresy.sk
Revenues cyklodresy.sk + holokolo.sk
Average website loading time
Average server response time
proficyklodresy.cz
Foreign market
Transactions
Revenues proficyklodresy.cz
Revenues proficyklodresy.cz + holokolo.cz
Average website loading time
Average server response time
The start of our company’s international growth is what made us look for new technological solutions which would meet our complex requirements and assist us with our business’s daily growth using PPC and Facebook campaigns. We found all we were looking for under one roof with ui42. They are always willing to go the extra mile to make sure each of our individual requirements have been met with a proactive approach.
Get in touch to get our help with your project!
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Andrej Kajan
CEO
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Petra Klemová
Sales & Marketing Specialist
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Radka Páleš
Helpdesk
