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When Black Friday dies and business comes alive
Complete marketing optimization, a bold Black Friday campaign without discounts, and strategic SEO – all of this led to a 31% increase in revenue... -
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Why is it worth running search ads on brand keywords?
Many companies ask whether it makes sense to pay for advertising on their own brand (branded) keywords. After all, if customers are already ... -
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Guide to Metrics: Key KPIs in Performance Marketing
If you are engaged in performance marketing, you have certainly encountered the term Key Performance Indicators. If you want to evaluate your... -
TikTok Ads - is it hype or a must-have in the marketing mix?
We have prepared practical tips for you on how to make the most of TikTok Ads and the 1.3 million Slovak audience on TikTok. -
Case Study: 554% Increase in Revenue in the First Month of a Comprehensive Marketing Report
Dučplant, a Slovak family-owned gardening business, decided on a fundamental change in its marketing strategy. The result of the collaboration... -
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How to Conquer Global Markets: Inspirations and Insights from Paris Retail Week
An interview with ui42 CEO Andrej Kajan, who attended the prestigious Paris Retail Week conference, reveals key innovations driving the world... -
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Important marketing dates until the end of 2024 that you should not miss
Planning marketing campaigns is crucial for the success of any business. Throughout the year, there are certain dates that offer great opportunities... -
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From the internal team to the agency? How we exceeded the plan and reduced PTO in the first month
Strengthening the position of CK Daka in the market by achieving higher turnover through optimized marketing activities. -
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How to encourage higher interaction on the website or in the app? Try gamification
Gamification is one of many strategies to gain and maintain user interest on a website. Does this term evoke the idea of a game in you? Actually... -
Facebook Advertising – how to set it up, how does it work, and what is its cost?
Facebook advertising delivers great results if it is set up correctly. Among other performance marketing strategies, it is one of the most sought... -
Online Marketing
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