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Google Ads – 7 Tips to Make Your Advertising More Effective
PPC advertising through Google Ads is one of the most frequently used online channels, where you can promote your products or services. However... -
13 Secret Tools for Google Ads Campaign Optimization: How to Achieve Online Dominance?
In the jungle of digital marketing, where a relentless battle for customers takes place, Google Ads is a powerful tool that can help you achieve... -
How much of the marketing budget to allocate to the brand?
A common question not only from our clients. But to get to the answer, let's summarize what a brand actually is and what are "those other campaigns... -
5 Foundations for Properly Scaling Your E-commerce Business
Successful scaling of your e-commerce business requires more than just increasing investments. By implementing these five fundamental strategies... -
470% increase in traffic thanks to a performance marketing strategy
Be inspired by the story of the successful business of Vaša Lekáreň, which with our help became one of the TOP 3 online pharmacies in Slovakia... -
Get Inspired by the Story of an E-commerce Store that Surpassed Targets by 156%
Kompava is among the Slovak leaders in the field of nutritional supplements also thanks to the expert consulting of ui42, performance marketing... -
15 Irresistible Call to Actions: Swipe Your Way to Conversion Success
The call to action (CTA) is your digital storefront's siren song, enticing customers to step inside and explore. But crafting a truly captivating... -
How we shod the world in barefoot shoes
Case study on how we managed to achieve record sales for Be Lenky and sell even what we didn't have. -
How to turn curiosity into conversions? 25 magnetic strategies for lead generation
In the era of digital boom, where the trend of zero attention span is growing faster than inflation, attracting new customers is almost a scientific... -
Valentine's: How to Earn on Love with a Marketing Strategy
Special days like Valentine's, Halloween, Mother's Day, or Black Friday are of crucial importance in the world of e-commerce, as they represent...
Online Marketing
Popular articles
Strategic Digitization of a B2B Company 1/3: Why AI is Not the First Step
When we talk to directors of manufacturing, distribution, or wholesale companies today about the challenges they face, the topic of digitalization...
Google Ads update August 17, 2026: why your performance may drop and how to prepare
From August 17, 2026, the bidding logic in Google Ads is changing, and most advertisers will only find out when their performance drops. ...
Shopify is not the problem. The problem is the perceptions that circulate about it.
Most of these arguments do not stem from real experiences with today's ecommerce platform Shopify. Rather, they are opinions that have been ...
The number of steps in the cart does not determine the conversion of the e-shop. This does.
Every other UX article tells you: "fewer steps in the cart = higher conversion." Data from a sample of 150 e-shops allowed us to prove that ...
Innovations are not about discarding the past. They are about building the future on it.
When a company announces today that it is focusing on AI, it often sounds like it has decided to start anew. A new direction. A new identity...
Case Study Poni Veni: E-shop with a revenue growth of +15% YoY
For the gardening company Poni Veni, we designed a new visual identity, a design manual, and built a scalable e-shop on BUXUS with integration...
Case Study: UX that drives thousands of cash registers across 5 markets
For Datapac, we modernized the UX of the POSYBE system - a retail management platform that today powers 1,000+ MOL and Orlen gas stations in...
Withdrawal from the contract online: From June 19, 2026, e-shops will face a new obligation
The amendment to the Consumer Protection Act introduces the obligation to allow customers to withdraw from the contract directly online. The...
Andromeda in Meta Ads changes ad performance
Advertising on Meta has changed so dramatically over the past few years that most marketers are still playing by rules that no longer apply.&...
When will the AI agent start lying to the user? We tested 5 models.
At ui42, we have been thinking for a long time about how to deploy AI agents responsibly, especially where they make decisions for us. Reporting...
Digital Pie 2026: four awards out of six. Our best year yet.
Hats off to all the agencies that took home a trophy or made the shortlist this year; the bar in Slovak digital is rising every year, and that...
Management and strategy of working with AI tools in large companies
Humans are creative and comfortable creatures. From my perspective, these two things most often motivate us to change our work habits. AI has...
Meta Ads Creative 2026: Why does the algorithm need data and authenticity today, not just a nice visual?
If you had asked a few years ago what makes a good advertisement on Facebook or Instagram, the answer would have been simple: a nice visual, ...
What is Google Ads advertising and when does your e-shop need it?
If you want to quickly increase traffic and sales, Google Ads is among the most effective online marketing tools. Unlike SEO, which delivers...
The Best SEO Tools in 2026: Which Ones Are Worth Using?
SEO is not about feelings, but about data. If you want to grow in organic search, you need to know what people are searching for, how the competition...
CX Breakfast ui42: How AI Really Changes Work in CX Teams
At the last CX breakfast at ui42, we talked with experts from various fields about how AI is really entering CX and UX processes. The workshop...
Najšport Case Study: The Right Track
The right track is crucial in marketing as well. We found it for Najšport – resulting in a 44% reduction in costs, a 9.38% increase in revenue...
AI Agents: The New Infrastructure of Digital Marketing
AI agents are the next evolutionary step in digital. They are not just "better chatbots" or another analytical tool. They are autonomous systems...
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The new AI brain directly in Meta Ads, Andromeda, which completely rewrote the way ads are distributed. How to create powerful Meta Ads in 2026?
12.05.2026 -
We tested 5 AI models in 480 scenarios. Find out when the AI agent starts lying, what causes it, and how to prevent it in practice.
27.04.2026 -
We won the Digital Pie. Check out the award-winning works of ui42 for Najšport, Vaša Lekáreň, and Dučplant and find out why the success rate matters, not the volume.
27.04.2026 -
Change your approach to Meta advertising. Discover why authentic UGC wins over sterile design in 2026 and how to increase ROAS using data.
17.04.2026 -
If you want to quickly increase traffic and sales, Google Ads is among the most effective tools in online marketing. How to create effective Google ads?
07.04.2026 -
Which SEO tools are free and which are worth paying for? Check out our selection for keyword analysis, technical audit, and link building.
31.03.2026 -
What new insights did the CX breakfast by ui42 bring? We talked with guests about how AI is actually entering UX/CX processes and what it means for companies.
26.03.2026 -
The right track is crucial in marketing as well. We found it for Najšport – resulting in a 44% reduction in costs, a 9.38% increase in revenue, and significantly higher ROI.
24.03.2026 -
For Your Pharmacy, we created a data-driven bidding model on margin that connects product data, pricing, and campaign performance. The result was a year-on-year margin increase of 16.97% while maintaining turnover.
24.03.2026 -
AI agents are the next evolutionary step in digital, capable of independently working with data, conducting analyses, proposing decisions, and gradually performing specific tasks in digital marketing and business.
16.03.2026
