All articles
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Najšport Case Study: The Right Track
The right track is crucial in marketing as well. We found it for Najšport – resulting in a 44% reduction in costs, a 9.38% increase in revenue... -
Vaša Lekáreň Case Study: Recipe for Margin
How to optimize the performance of e-commerce campaigns in the regulated pharma segment without full purchase tracking? For Vaša Lekáreň, we... -
29 years in digital. With the thirtieth, we begin a new era.
ui42 celebrates its birthday today. But before we blow out thirty-minus-one candles on the cake, let's pour ourselves a bit of nostalgia and... -
AI Agents: The New Infrastructure of Digital Marketing
AI agents are the next evolutionary step in digital. They are not just "better chatbots" or another analytical tool. They are autonomous systems... -
Comparison of e-commerce solutions. Which CMS to choose?
Choosing the right e-commerce solution is fundamental, if the project is to be successful. A good piece of advice to start with is – devote ... -
Case Study: Redesign of the News Portal HNonline.sk
The redesign of the HNonline.sk portal was based on data, analysis of the reader's experience, and close collaboration with the editorial team... -
UX & CX Transformation of the City of Bratislava: Simpler Services. Better Experience. More Satisfied Residents.
In collaboration with the Innovation and Digital Services Department of the City of Bratislava, we are transforming fragmented websites into... -
Liga proti rakovine Case Study
For the League Against Cancer, we prepared creative solutions for two communication campaigns. The Christmas campaign thanked supporters for... -
Dučplant Case Study: How Dučplant Began to Thrive
The family gardening business Dučplant had a quality assortment and stable demand, but its e-shop had not been growing at a pace that matched... -
Brand voice and tone of voice that sell: Why e-shops sound the same (and how to change it)
If you are among the e-shops that sell a range available widely across the market, you are probably dealing with the same problem as most of...