What does it mean

Web design is the design of the visual and functional appearance of a website. It's not just about how the web looks, but also about how it is used. Therefore, web design is closely linked with the concepts of UX (user experience) and UI (user interface).

UI addresses how specific elements on the web look – buttons, colors, typography, or layout.
UX focuses on the overall user experience – whether the visitor can navigate the web, understand it, and achieve their goal without any issues.

Web design connects these two areas into one functional whole. If well designed, the web not only looks good but also naturally guides the user to the desired action.

More info

What is web design and why is it the foundation of a professional website?

Web design determines how the content on the page is arranged, what the user sees first, and how easily they can access information. It is a combination of aesthetics, functionality, and logic.

Professional web design:

• supports brand credibility,

• improves site navigation,

• minimizes user errors,

• increases conversions.

If a website ignores UX and UI principles, it may be visually attractive but user-inefficient. Good web design therefore always stems from user needs, not just visual trends.

Responsive web design: Why is it a necessity today?

Responsive web design means that the website automatically adapts to different devices – mobiles, tablets, and desktops. The layout of elements, text size, and navigation change to ensure the website is fully usable on every device.

From a UX perspective, responsiveness is fundamental. Users expect the same comfort regardless of where they access the website from. From an SEO perspective, responsive web design is equally important because Google primarily evaluates the mobile version of the site.

Why responsive design is one of the most important elements on the web can be found in this article.

Custom web design vs. template: When to bet on originality?

When creating websites, there are two basic options – a template solution or custom web design.

A template is a faster and more affordable option. In practice, it is often used, for example, on platforms like WordPress or Shopify, where a functional website or e-shop can be built on a ready-made design basis. This solution makes sense especially for smaller projects or when speed of launch is a priority.

Custom web design, on the other hand, is based on brand strategy, target audience needs, and specific business goals. It's not just about visuals, but about connecting design, UX, and technical solutions. For more complex projects, custom websites and e-commerce solutions often arise, for example, on eCommerce solution BUXUS or on a custom-tailored Shopify solution.

If a website is to serve more than just an informational function – for example, generating inquiries, selling in multiple countries, or growing with the business – custom web design provides more room for optimizing UX, performance, and conversions. Therefore, the choice of solution should not be primarily about price or trend, but about the role the website is to play in the overall company strategy.