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News and interesting facts from the world of ui42, online world and e-commerce, programming, online marketing and UX.

GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year

GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year

Even though it may seem that the share of traffic generated by AI assistants is still low, the trend from recent months shows dynamic growth...

Martin Krupa
14.08.2025
2 min read

Optimization of Websites for AI: How to Adjust the Content and Technical Aspects of Your Website?

Optimization of Websites for AI: How to Adjust the Content and Technical Aspects of Your Website?

In the previous article Website Optimization for AI: How to Be Visible and Cited by AI Tools? we explained why AI optimization is the new...

Veronika Verešová
07.08.2025
11 min read

How to effectively sell on Allegro?

How to effectively sell on Allegro?

Allegro is a marketplace that ranked a close fourth in the top online marketplaces list, right behind big names like Amazon, Etsy, and Ebay. ...

Andrea Gállova
29.07.2025
9 min read

Google and Bing are starting to index Instagram posts: What does this mean for brands and SEO?

Google and Bing are starting to index Instagram posts: What does this mean for brands and SEO?

Until now, Instagram has largely been a closed ecosystem – the content that users and brands published was not accessible to search engines. ...

Daniela Marušková
25.07.2025
5 min read

Optimization of Websites for AI: How to Be Visible and Cited by AI Tools?

Optimization of Websites for AI: How to Be Visible and Cited by AI Tools?

SEO is not dead, it is just evolving into GEO today. Browser searching, clicking through dozens of links just to find the right answer will ...

Veronika Verešová
23.07.2025
8 min read

How Dedoles Grew from €1.5 Million to €90 Million in Revenues with ui42

#Expansion

#Expansion

How Dedoles Grew from €1.5 Million to €90 Million in Revenues with ui42

Dedoles, a Slovakian e-commerce company that sells socks, underwear, and other accessories, has experienced tremendous growth in recent years...

Andrej Kajan
07.11.2023
2 min read

Articles by the author: Veronika Verešová (page 3)

#News

#UX Design

#UX Testing

#UX/CX

#Interesting Facts
#News

#UX Design

#UX Testing

#UX/CX

#Interesting Facts
World Usability Day 2024 and How Accessibility is Changing the Digital World

On November 12, Bratislava once again became the center of the UX community on the occasion of the 15th annual World Usability Day conference...
Veronika Verešová

15.11.2024

3 min read
#News

#Interesting Facts
#News

#Interesting Facts
New trends, challenges, and lessons from leaders of Slovak projekty

In case you missed the E-commerce Bridge Live in Poprad last week, we have prepared a short summary of the lectures that were presented on stage...
Veronika Verešová

11.11.2024

3 min read
#News

#UX Design

#UX/CX

#Interesting Facts
#News

#UX Design

#UX/CX

#Interesting Facts
The 15th edition of the World Usability Day 2024 conference is approaching

World Usability Day 2024 will bring inspiration and practical solutions for sustainable and inclusive design, and we will be a part of it.
Veronika Verešová

23.10.2024

3 min read
#Case study

#Online Marketing
#Case study

#Online Marketing
Case Study: 554% Increase in Revenue in the First Month of a Comprehensive Marketing Report

Dučplant, a Slovak family-owned gardening business, decided on a fundamental change in its marketing strategy. The result of the collaboration...
Veronika Verešová

01.10.2024

1 min read

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Podiel návštevnosti e-shopov z AI asistentov vzrástol od začiatku roka 8-násobne.

15.08.2025
AI Optimization for AI Models (GEO): New rules for content creation, technical optimization of websites or e-shops, and new tools for measuring GEO

07.08.2025
Discover tips on how to successfully sell on the 4th largest marketplace in the world - Allegro.

29.07.2025
As of July 10, 2025, Instagram has officially made public content from professional accounts available for indexing by search engines like Google and Bing. What does this mean for brands and SEO?

28.07.2025
SEO is not dead, it is just evolving into GEO (AI SEO) today. How are tools like Google AI Overviews, ChatGPT, and Gemini reshaping the way people search for and find information online?

25.07.2025
We have joined forces with KInIT as part of the prestigious European project Eyes4ICU, thanks to which we innovate and develop AI technologies at an international level.

02.07.2025
Summer PPC action: grab your PPC audit for free and get ready for the top season of the year with a professional audit from ui42.

26.06.2025
Which applications dominated from January to June this year? The absolute winner is ChatGPT from OpenAI. Which are the others in the ranking?

12.06.2025
The new accessibility law will come into effect on June 28, 2025. Are you ready?

09.06.2025
B2B solutions built on CMS BUXUS are for everyone who does not want to make compromises between flexibility, performance, and reliability.

05.06.2025

470% increase in traffic thanks to a performance marketing strategy

470% increase in traffic thanks to a performance marketing strategy

Get Inspired by the Story of an E-commerce Store that Surpassed Targets by 156%

Get Inspired by the Story of an E-commerce Store that Surpassed Targets by 156%

How we shod the world in barefoot shoes

How we shod the world in barefoot shoes

The Future of Sports is Online

The Future of Sports is Online

We have optimized PPC campaigns for one of the largest travel agencies.

We have optimized PPC campaigns for one of the largest travel agencies.

Comprehensive marketing strategy for Najšport

Comprehensive marketing strategy for Najšport

What is ui42

What is ui42

Life of a project at ui42

Life of a project at ui42

#Development and programming

Robust B2B solutions tailored to your needs – through our CMS BUXUS

Are you looking for a B2B solution without compromises? ERP integrations, intelligent price quotes, user management, or data exports – with CMS BUXUS, you can handle even the most demanding requiremen...

Are you looking for a B2B solution without compromises? ERP integrations, intelligent pricing offers, user management, or data exports – with CMS BUXUS, you can handle even the most demanding requirements of your corporate customers.

Read the case study

The Holy Grail for Demänová Resort

When the lake of customers dries up, the solution is to find new ones. For Demänová Resort, we expanded without lowering prices and increasing the marketing budget - and the result? Revenue...

When the lake of customers dries up, the solution is to find new ones. For Demänová Resort, we expanded without lowering prices and increasing the marketing budget - and the result? Revenue grew by 72% and we gained a solid base of new customers from Poland and Hungary.

Read the case study

Therapy closer to people. People closer to each other.

#Performance Marketing

Results:

Revenue (YoY) + 194 %
CPA 9,5 €

#Performance Marketing

Therapy closer to people. People closer to each other.

Mental health is still a taboo in Slovakia, and many are unaware of how accessible professional counseling can be. Together with the mental health platform ksebe, we have decided to change this – to m...

Mental health is still a taboo in Slovakia, and many are unaware of how accessible professional counseling can be. Together with the mental health platform ksebe, we have decided to change this – to make therapy accessible regardless of location or finances.

Revenue (YoY) + 194 %
CPA 9,5 €

Read the case study

New rules of the game

Results:

Revenue (YoY) + 65 %
Transaction (YoY) + 69 %

New rules of the game

Black Friday is no longer just about one day. Together with Be Lenka, we changed the rules of the game and created a month-long marathon of irresistible offers. The result? The most profitable month i...

Black Friday is no longer just about one day. Together with Be Lenka, we changed the rules of the game and created a month-long marathon of irresistible offers. The result? The most profitable month in the brand's history.

Revenue (YoY) + 65 %
Transaction (YoY) + 69 %

Read the case study

When Black Friday dies and business comes alive

Results:

Revenue (YoY) + 31 %
Marketing team costs (YoY) - 15 %

When Black Friday dies and business comes alive

Complete marketing optimization, a bold Black Friday campaign without discounts, and strategic SEO – all of this led to a 31% increase in revenue, 15% savings in marketing costs, and a significant dif...

Complete marketing optimization, a bold Black Friday campaign without discounts, and strategic SEO – all led to a 31% increase in revenue, 15% savings in marketing costs, and a significant distinction of travel agency DAKA from the competition.

Revenue (YoY) + 31 %
Marketing team costs (YoY) - 15 %

Read the case study

Web application Bezva Pickapp for the market leader Bezvavlasy

When online sales meet brick-and-mortar stores, an opportunity for innovation arises. For Bezvavlasy, we created a seamless integration of the e-shop with pick-up points, which speeds up delivery, str...

When online sales meet brick-and-mortar stores, an opportunity for innovation arises. For Bezvavlasy, we created a seamless connection between the e-shop and pick-up points, which speeds up delivery, streamlines logistics, and elevates the customer experience to a new level.

Read the case study

From the internal team to the agency? How we exceeded the plan and reduced PTO in the first month

#Performance Marketing

Results:

Revenue + 43 %
Costs - 40 %

#Performance Marketing

From the internal team to the agency? How we exceeded the plan and reduced PTO in the first month

A nonstop ringing phone, a full inbox, and the same questions over and over again? If you guessed it's the support department, you're guessing right.

A nonstop ringing phone, a full inbox, and the same questions over and over again? If you guessed it's the support department, you're guessing right.

Revenue + 43 %
Costs - 40 %

Read the case study

554% increase in turnover for Slovak family gardening business

#Performance Marketing

Results:

Revenue (YoY) + 554 %
Conversions + 860 %

#Performance Marketing

554% increase in turnover for Slovak family gardening business

Dučplant, a Slovak family-owned gardening business, decided on a fundamental change in its marketing strategy. The result of the collaboration with ui42 was a revolution in the client's business – fro...

Dučplant, a Slovak family-owned gardening business, decided on a fundamental change in its marketing strategy. The result of the collaboration with ui42 was a revolution in the client's business – from stagnant revenues to exponential growth, which forced the company to expand its team and capacities.

Revenue (YoY) + 554 %
Conversions + 860 %

Read the case study

All
Case Studies

Meet us in Bratislava at Haydnova 20/B ☕ or online

Michaela Recht

Sales Executive
- +421 944 334 784
- michaela.recht@ui42.com
Samuel Štassel

Sales Executive
- +421 904 197 387
- samuel.stassel@ui42.com

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