All articles
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When to start preparing Christmas campaigns?
It's still 30 degrees outside, colleagues are gradually going on vacations, and Christmas is probably the last thing you want to think about... -
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Strategic Digitization of a B2B Company 3/3: Digitization Roadmap for the CEO
In the first article, we showed that digitalization is not an IT project, but a strategic change in the way a company operates. In the second... -
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Finax Case Study: Digital Transformation of an Investment Platform Built on User Research
For the Slovak fintech platform Finax, we conducted qualitative UX research and subsequently redesigned the website - onboarding, product pages... -
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Strategic Digitization of a B2B Company 1/3: Why AI is Not the First Step
When we talk to directors of manufacturing, distribution, or wholesale companies today about the challenges they face, the topic of digitalization... -
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Google Ads update August 17, 2026: why your performance may drop and how to prepare
From August 17, 2026, the bidding logic in Google Ads is changing, and most advertisers will only find out when their performance drops. ... -
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Shopify is not the problem. The problem is the perceptions that circulate about it.
Most of these arguments do not stem from real experiences with today's ecommerce platform Shopify. Rather, they are opinions that have been ... -
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The number of steps in the cart does not determine the conversion of the e-shop. This does.
Every other UX article tells you: "fewer steps in the cart = higher conversion." Data from a sample of 150 e-shops allowed us to prove that ... -
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Innovations are not about discarding the past. They are about building the future on it.
When a company announces today that it is focusing on AI, it often sounds like it has decided to start anew. A new direction. A new identity... -
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Case Study Poni Veni: E-shop with a revenue growth of +15% YoY
For the gardening company Poni Veni, we designed a new visual identity, a design manual, and built a scalable e-shop on BUXUS with integration... -
