Articles by the author: Martin Krupa (page 4)
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News and interesting facts from the world of ui42, online world and e-commerce, programming, online marketing and UX.
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GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year
Even though it may seem that the share of traffic generated by AI assistants is still low, the trend from recent months shows dynamic growth...
Holistic Growth. ONE-STOP-SHOP Impact. 424% Results.
A holistic ONE-STOP-SHOP approach for Kompava, a Slovak manufacturer of nutritional supplements, combined our scalable BUXUS CMS and data-driven...
State holidays and days of rest in Slovakia in 2026
The year 2026 brings several changes compared to the holiday calendar of 2025, which you should consider when planning vacations and the annual...
The outage of Packeta and Clarity tested e-commerce. ui42 stood firm
On the night of October 28th to 29th, the e-commerce market was hit by technical issues that tested the readiness of online businesses.
Building a brand and performance do not have to be at odds, aim for Brand Performance
Brand performance represents the connection between brand building and measurable performance. It shows how the strength of the brand – its ...
News: Meet – these are the creatives from ui42
At ui42, we believe that technology and strategy are only strong when complemented by a good idea. And that's why the new creative team at ui42...
Preparations for Black Friday in full swing: Haven't you forgotten anything?
It's here again. The e-commerce fever called Black Friday. Even though the date November 28th seems far away, preparations should already be...
Optimization of data in Ahrefs: The key is MCP servers
One of the most significant changes currently redefining SEO is the integration of powerful analytics tools with artificial intelligence through...
We have improved the speed of our clients' websites by more than a quarter.
Time is money. And when it comes to page loading speed, this is literally true. Every extra millisecond a visitor has to wait for a page to ...
Red flags in collaboration with the agency
With the note - based on true events. Recently, we have been seeing a scenario repeat itself all too often, where a client – whether changing...
ChatGPT Shopping: what it is, who has it today, and how to prepare for it (even outside the USA)
Briefly: OpenAI launched Instant Checkout in ChatGPT – purchase directly in chat. Currently, it is available only for users in the USA and with...
How Dedoles Grew from €1.5 Million to €90 Million in Revenues with ui42
Dedoles, a Slovakian e-commerce company that sells socks, underwear, and other accessories, has experienced tremendous growth in recent years...
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Even though it may seem that the share of traffic generated by AI assistants is still low, the trend from recent months shows dynamic growth that is worth watching.
05.11.2025 -
For the Kompava brand, we implemented a ONE-STOP-SHOP model that combines the robustness of BUXUS, the speed of AI, the precision of PPC, and the power of SEO into one performance machine.
05.11.2025 -
The year 2026 brings several changes compared to the holiday calendar of 2025, which you should consider when planning vacations and the annual schedule.
31.10.2025 -
External services Packeta and Microsoft Clarity experienced a major outage for several hours on the evening of October 29, 2025. For many e-shops, this meant interrupted order processes. However, for ui42 clients, business remained in motion.
31.10.2025 -
Brand performance represents the connection between brand building and measurable performance. It shows how brand strength translates into specific business results, such as conversions, revenue growth, or customer loyalty.
23.10.2025 -
Meet the creatives from ui42!
21.10.2025 -
It's here again. The e-commerce fever called Black Friday. Even though the date November 28th seems far away, preparations for a successful e-shop should already be in full swing.
15.10.2025 -
One of the most significant changes currently redefining SEO is the integration of powerful analytics tools with artificial intelligence through MCP servers.
15.10.2025 -
The results of our survey from nearly 80 of our client accounts clearly show that we have managed to speed up page loading for our clients by more than a quarter.
08.10.2025 -
An overview of the most common challenges and red flags that will help you assess whether your collaboration with the agency is set up transparently or not.
06.10.2025
